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Creating a new content library - looking for recommendations

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2 comments

  • Thom Schoenborn
    Can you talk a little about your goals and how you're tracking conversions? We use Wordpress. The integration is a non-existent - it's a lot of iframes and workarounds. To set up goals in Google Analytics, we've got flat HTML pages with the gated URL basically in an iframe. <sarcasm>It's so much fun to keep updated!</sarcasm>

    So... hearing that there might be a better option with more integration, I'd be all ears.



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    Thom Schoenborn
    Vice President of Marketing, Instructional Technologies , Inc.
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    Original Message:
    Sent: 12-06-2017 14:22
    From: Erica Bowman
    Subject: Creating a new content library - looking for recommendations


    Hi,

    I am exploring options for a new content library. Here is a link to our current library -- http://customer-success-resources.totango.com/h/c/190554-white-papers-and-reports

    When we migrated to Act On last year from Marketo, we were using Uberflip. It's been a year, and the integration with Act On is still not ideal as we lose information from non-cookied visitors that don't fill out the uberflip forms.

    I see that Act On has a few content marketing options -- ion interactive, curata, content runner, content launch, mint tent, snap app. I am trying to decide if its worth trying something else, or just setting up our own content library in wordpress. If we go the wordpress route, would love to hear feedback about your own content library and what plugins are necessary and also links to your content libraries for design inspiration!!

    Thanks,

    Erica

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    Erica Bowman
    Sr. Demand Generation Manager, Totango
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  • Michael Turcsanyi
    I agree with Tom's comment on the overall goals - I would also really consider how large the library will be and how often content is being added, changed, or removed. I would also look at how many people in your company are publishing content. Many of the external content technologies support teams & workflows all which (in theory) increase the speed and control of publishing content. 

    Having a quick look at your content library as is today - it doesn't seen overly large - and could be manageable directly using WordPress and Act-On for example. 

    We've tied in several sites through WordPress and have leveraged different strategies for gated and non-gated content that allow existing cookied users to pass through to additional content or progressive profiled for more information.

    We've enjoy using Contact Form 7 or Formidable Forms for form integration from WP to Act-On. We've leveraged Act-On to host the actual media files for tracking and management. Sometimes, just pointing the WordPress resource entry to an individual landing page, or host the entire (or campaign specific) library on an Act-On Landing Page: New Safe Food or Canadians Regulations

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    Michael Turcsanyi
    CEO, Goose Digital
    Marketing Automation Experts
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    -------------------------------------------
    Original Message:
    Sent: 12-06-2017 14:22
    From: Erica Bowman
    Subject: Creating a new content library - looking for recommendations


    Hi,

    I am exploring options for a new content library. Here is a link to our current library -- http://customer-success-resources.totango.com/h/c/190554-white-papers-and-reports

    When we migrated to Act On last year from Marketo, we were using Uberflip. It's been a year, and the integration with Act On is still not ideal as we lose information from non-cookied visitors that don't fill out the uberflip forms.

    I see that Act On has a few content marketing options -- ion interactive, curata, content runner, content launch, mint tent, snap app. I am trying to decide if its worth trying something else, or just setting up our own content library in wordpress. If we go the wordpress route, would love to hear feedback about your own content library and what plugins are necessary and also links to your content libraries for design inspiration!!

    Thanks,

    Erica

    ------------------------------
    Erica Bowman
    Sr. Demand Generation Manager, Totango
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