UTM Parameters and Form Fields

Kristin Prokop

We are trying to map UTM parameters and referring URLs to our forms. However, the website prospector export to excel has numerous columns that show similar data (for example 'Referrer' in column H and '_REFERRER' in column AJ). We need to understand the definitions of the parameters within the website prospector fields and which fields we should map to our forms to capture the UTM and referring data we need. Is there a definition of form fields? 



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Kristin Prokop
Senior Marketing Manager, Microdesk
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  • Chris Apgar
    Hi Kristin,

    Thanks for the question. I've seen that kind of data on a Form Submission List, but not actually on the Website Prospector – could you show me an example? Are you looking to capture specific UTM parameters on your form submissions, or do you have a different objective here?

    Best,
    Chris

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    Chris Apgar
    Customer Experience Manager, Act-On Software, Inc.
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    Original Message:
    Sent: 02-13-2019 09:15
    From: Kristin Prokop
    Subject: UTM Parameters and Form Fields

    We are trying to map UTM parameters and referring URLs to our forms. However, the website prospector export to excel has numerous columns that show similar data (for example 'Referrer' in column H and '_REFERRER' in column AJ). We need to understand the definitions of the parameters within the website prospector fields and which fields we should map to our forms to capture the UTM and referring data we need. Is there a definition of form fields?



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    Kristin Prokop
    Senior Marketing Manager, Microdesk
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