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Personalize subject line with variable data

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2 comments

  • Thijs Krijger
    Hi Tanya,

    You can use the replacement fields in the subject line the same way as in the body, but you'll have to type it out yourself.

    So for example, if your column with first names is named FirstName, then:

    Greetings {{={{FirstName}}|friend}}, here is something interesting for you.


    Will show as:
    Greetings Tanya, here is something interesting for you.
    For Tanya, who has a named filled in in the FirstName column, and
    Greetings friend, here is something interesting for you.
    For Me, who doesn't have the FirstName field filled in.

    You can do the same with state data, for example

    This is a message for everyone in {{={{State}}|USA}}.

    The thing to keep in mind is to make sure you have a fallback text, for when the information is missing. And the text you want to put in the subject needs to be in a field in the list you're sending to.

    You can also add more text within the {{= | }} brackets. For example:
    Here is some info{{= just for you, {{FirstName}}.|, because we care about it.}}
    Will show:
    Here is some info just for you, Thijs. (if we have a FirstName)
    or
    Here is some info, because we care about it. (if we don't have a 

    I hope this was helpful.


    ------------------------------
    Thijs Krijger
    www.binarytree.gr
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 03-19-2019 16:27
    From: Tanya Vanasse
    Subject: Personalize subject line with variable data

    Is Act-On able to have variable data in a subject line.  We want to send out something that is state specific and have the subject line mention the state. We know how to do this with a name in the body and we have added the right sales person but we have never made the subject line include a  variable.

    ------------------------------
    Tanya Vanasse
    Marketing Manager, The CBORD Group
    ------------------------------
  • Sara Theurer
    Thijs, do you know one would insert custom variable content into the subject line? We have a gated content form on our website and I'd like to include the name of the requested PDF in the subject line of the triggered auto-responder containing the download link.

    Thanks!

    ------------------------------
    Sara Theurer
    Marketing Automation Strategist, Sullivan Higdon & Sink
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 03-20-2019 05:52
    From: Thijs Krijger
    Subject: Personalize subject line with variable data

    Hi Tanya,

    You can use the replacement fields in the subject line the same way as in the body, but you'll have to type it out yourself.

    So for example, if your column with first names is named FirstName, then:

    Greetings {{={{FirstName}}|friend}}, here is something interesting for you.


    Will show as:
    Greetings Tanya, here is something interesting for you.
    For Tanya, who has a named filled in in the FirstName column, and
    Greetings friend, here is something interesting for you.
    For Me, who doesn't have the FirstName field filled in.

    You can do the same with state data, for example

    This is a message for everyone in {{={{State}}|USA}}.

    The thing to keep in mind is to make sure you have a fallback text, for when the information is missing. And the text you want to put in the subject needs to be in a field in the list you're sending to.

    You can also add more text within the {{= | }} brackets. For example:
    Here is some info{{= just for you, {{FirstName}}.|, because we care about it.}}
    Will show:
    Here is some info just for you, Thijs. (if we have a FirstName)
    or
    Here is some info, because we care about it. (if we don't have a 

    I hope this was helpful.


    ------------------------------
    Thijs Krijger
    www.binarytree.gr
    ------------------------------

    Original Message:
    Sent: 03-19-2019 16:27
    From: Tanya Vanasse
    Subject: Personalize subject line with variable data

    Is Act-On able to have variable data in a subject line.  We want to send out something that is state specific and have the subject line mention the state. We know how to do this with a name in the body and we have added the right sales person but we have never made the subject line include a  variable.

    ------------------------------
    Tanya Vanasse
    Marketing Manager, The CBORD Group
    ------------------------------

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