Conditional Branching based on specific link clicks?

Matt Tepper

I am looking to develop a multi-step nurture campaign, and within one message of the campaign, I plan to have 3-4 distinct links for users to click, that hopefully give us clarity into the type of service they need.

Is it possible to have branching based off of the specific link they click, as opposed to branching based off of a general "user click message" parameter? 

Ideally looking to have the next step of the program based off of which link they clicked (or at least the first link they clicked)

Thanks in advance for the insight!

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    Chris Apgar

    Hi Matt! For this, I'd recommend branching contacts in an Automated Program using segments. At a high level, you'd want to:

    1. Create segments on your program's source list for any criteria that you want – here you'd want "Visited X web page" for each of the links in your message
    2. Make sure to add those segments to the program in the Add Lists/Segments tab
    3. Add the steps to your program flow to branch contacts appropriately based on what segment they are in

    That should take care of what you're looking for. Feel free to reply back if you have questions!

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