To Gate, or not to Gate...

Gated content can be a very effective tool for increasing conversions on your website. Gating a piece of content involves putting an Act-On form in between the Call to Action for the piece of content, and being able to view/download the content.

For a quick, handy guide on what types of content you should gate, and which you should not, take a look at the below chart.

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Mike Malone
Strategic Marketing Success Manager, Act-On Software, Inc
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To Gate, or not to Gate...

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