At Act-On, we’re pretty proud of the recognition we’ve received from numerous analyst reports. We feel this recognition is the direct result of the hard work we put in for our clients to create the most powerful and easiest-to-use marketing automation software on the market. Not only that, but we know that our customers are able to leverage our platform to its unparalleled potential thanks to our best-in-class customer support team and our Marketing as a Service offering, Accelerate.

Yet, while we know why experienced and esteemed analysts are eager to celebrate our powerful marketing automation platform and unrivaled customer service, we want to lift the veil to let you know how these analysts come to their conclusions. With that said, today we’re going to take a sneak peek under the hood to gain a better understanding of software research reports and the selection process for marketing automation platforms. 

Let’s dig in!