Great marketing isn’t easy, but the general premise is simple enough: right person; right message; right time. That’s really all it comes down to in the end.
The tricky part, of course, is identifying each of these three attributes. It gets even trickier when key stakeholders insist that they’ve already solved for each of those three elements based solely on their personal beliefs about who and what that person, message, and time actually are — usually based on intuition and anecdotal experience. That might be a great way to miss the mark and lose a boatload of money doing so, but it’s not the right way to market to your ideal audience.
If you’re ready to start delivering great customer experiences to prospects who are legitimately interested in your products and services, you’re in luck! Read the full blog post to learn how to identify your ideal audience and capitalize on their needs and pain points.
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