Have you had success with a re-engagement campaign?

1 comment

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  James Matney

  June 28, 2019 20:10
  We initiated a reengagement campaign, recognizing that it is a good way to ensure we have a quality list of contacts. The name is almost misleading for us. Though we would love to have contacts confirm that they want continued interaction/information from us, we also want to purge bad contacts. Of the 175 contacts that have completed the process, only 6 have confirmed their continued interest. So, that is 6 contacts we can feel good about holding onto, and 169 contacts that will no longer hurt our stats and our reputation.
  
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  James Matney
  E Communications Specialist, TEEX - Texas A&M Engineering Extension Service
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  Original Message:
  Sent: 03-14-2019 13:04
  From: Sarah Moore
  Subject: Have you had success with a re-engagement campaign?
  
  We are looking for a success story around a re-engagement campaign that worked well for you.
  Care to share? Tell us what's worked for you.
  Thanks!
  
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  Sarah Moore
  Senior Customer Marketing Manager, Act-On Software, Inc.
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  Yes 0 No