A/B Testing and A/B Content - are you using it?

July 23, 2019 17:56

I am wondering if people are using A/B Testing for emails and how successful do you find them. What typically do you test - subject lines, images?

Do you A/B your Content and what do you test?

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Tatiana Lea
CSM, Act-On Software
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WAS THIS HELPFUL?

2 comments

Jesper Luijten

August 21, 2019 15:00

To determine the best open rate times. If you are working with a new marketing list.

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Tatiana Lea

August 22, 2019 16:04

Thank you Jesper!

0

A/B Testing and A/B Content - are you using it?

2 comments

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