I have a urgent matter I'd like to share. Topic is marketing attribution and reporting.
Let's say a user visits my website coming from Adwords:
he lands on my page with an UTM parameter, clicks on another menu entry, looks around and then converts.
This is somehow tracked in the timeline.
The question is: how do I report it? Is it a cookie tracking? we cannot rely on pure utm parameter tracking since it is not passed through pages and if the user does not convert on the landing page the URL parameter can't be grabbed.
How can I download a list of leads (with names) who filled out a form after clicking on:
- Adwords Ad
- Organic listing
How does the adwords connector know somebody filled a form? That act-on tag visitors from adwords with a _search parameter stored in cookie?
how come can't I see it in my lead lists even though I correctly added it in my forms?^
And most important of all: which marketing attribution model does act-on use?
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