Using ActOn beacon for user identification

Michal Blazek

Hello, Because of architecture of our system, I need to send forms data only via backend. That means I am not able to identify visitor via cookie when form is sent.

However, I have a Google Tag Manager on the website and I can send a JS beacon. 

I found this article https://www.alles-over-marketing-automation.nl/2019/10/website-event-tracking-in-act-on/ which introduces ActOn.Beacon.track method. Can I also use this method like this with user identification:

ActOn.Beacon.track(event,'form',new Date().getTime(), { usermail: michal@marketingmakers.net });

What is the correct syntax? Some other systems have something like: service(identify, "email");

Alternative method would be Ajax post request or any kind of GET request via image or iframe. But I am not able to find correct syntax. I prefer JS solution described above.

Thank you! 

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Comments

1 comment

  • Comment author
    Tatiana Lea

    Hello Michal 
    I will also go ahead and raise this as a support ticket.

    Regards

    Tatiana

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