One of our new customers is going to launch a weekly COVID-related health survey to about 20'000 contacts. Following deliverability best practices, we've advised them to gradually increase the number of recipients, doubling them every couple of days over a 2-week period.
I'm looking for suggestions on how to handle this volume increase in Act-On as automatically as possible.
Right now, I'm thinking of assigning a number between 1 and 20'000 to each contact and creating a segment based on this value. This segment would then feed the automated program in charge of the campaign. During the ramp-up period, the segment criteria would be manually increased every couple of days : up to #500 for the first batch, up to #1'000 for the second batch, etc.
Has anyone already dealt with this ramp-up process? How would you assign an incremental value to each contact in a CRM-synced list? How would you manage the gradual increase in the least manual way?
Thank you very much for any insight.
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