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Duessa holscher

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Recent activity by Duessa holscher

  • Audience Center Segmentation: Create A/B Split Segments

    A/B Split Segments let you divide a group of contacts into randomized subgroups. This is useful for testing subject lines, comparing offers, or staggering sends to avoid email server overload.   Pr...

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  • BETA: Advanced Segmentation in Audience Center

    Act-On’s new beta segmentation experience in Audience Center lets you build powerful, targeted contact segments in two ways: Query Segments for dynamic, rule-based targeting, and Direct Select Segm...

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  • Syncing CRM Reports or Campaigns with All Contacts

    You can build segments in All Contacts directly from your CRM data and keep them in sync as CRM membership changes. Salesforce users can sync reports and campaigns; SugarCRM users can sync target l...

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  • True Open filter on Email Performance Report

    New: True Open Filter in Email PerformanceThe True Open filter is now available in the Email Performance liveboard. Use it to exclude opens and clicks classified as Security System or Privacy Syste...

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  • Transition Automated Programs to Audience Center Contacts

    When moving from Marketing Lists to Audience Center → All Contacts, your Automated Programs must be updated to use All Contacts segments instead of list-based sources. This ensures your program log...

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  • Act-On Contacts CRM Enhancement: Field Level Push Policies (Released)

    What's Changing Act-On Contacts users who sync with a CRM now have greater control over what fields Act-On can overwrite in their CRM.   The default setting is a 2-way push, meaning that the CRM wi...

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  • Permissions Change for CRM Data Management Page

    What's ChangingThe Data Management page (in Settings) controls important configurations for your Contacts data structure and CRM sync. For accounts with an integrated CRM, we are now limiting edit ...

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  • Improved Create in CRM Automated Programs Step

    The Create in CRM step in Automated Programs is a powerful tool that lets you send leads to your CRM when they reach a qualified state. You can also create tasks, notes, and more.What's ChangingWe'...

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  • Update to the way email data is calculated in Analytics

    We've made several updates to how email engagement metrics are calculated in Act-On Analytics and the Email Performance Report. These changes improve accuracy, help align metrics across reports, an...

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  • List Picker Improvements (Based on your requests!)

    What's Changing Earlier this year Act-On released a new "List Picker" - this is where you pick what lists or segments you want to email, add to a program, invite to a webinar, etc. We got some feed...

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