Glossary

Glossary

Act-On uses a lot of shorthand - ABM, DKIM, MQL, Touch Points - that means one specific thing inside the product and something looser (or nothing at all) everywhere else. This glossary spells out what each term means in Act-On, alphabetically, with a link to the full article on anything that needs more depth. Why this matters: Shared vocabulary keeps marketing, sales, and support talking about...