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Welcome Email Automation Guide
In the previous articles, we talked about creating groups or segments of your customer list based on the product or service purchased. We also discussed creating an email template library that uses content specific to those groups. Now, let's welcome your new customers properly and keep the excitement going! Automated programs can help you onboard your new customers quickly and it automates the...
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Tips for Email Subject Lines
The subject line of your email message is important for the success of your email campaigns. To set the subject line of an email message, first, either open an existing email or start a new one. Go to Outbound > New Message or Drafts. You can also go to Content > Email Templates to begin from a template. In the editor, you need to fill in the Subject line field. Note email Title is internal to ...
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Tips for Customizing HTML Email Messages
Building an email is not like building for the web. Modern web browsers have excellent, consistent CSS support, but many email clients still render HTML in unpredictable ways — especially desktop Outlook for Windows, which uses Microsoft Word’s rendering engine instead of a browser engine. Rest assured, creating reliable HTML email is very achievable once you know where the real trouble spots a...
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Newsletter Email Guide
Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled email messages go on a daily, weekly, monthly, or quarterly basis. They’re usually filled with feature stories (or short blurbs that lead to longer articles online) and generally don’t have a “hard sell” call to action, although selling or customer retention is usually the u...
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