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Welcome Email Automation Guide
In the previous articles, we talked about creating groups or segments of your customer list based on the product or service purchased. We also discussed creating an email template library that uses content specific to those groups. Now, let's welcome your new customers properly and keep the excitement going! Automated programs can help you onboard your new customers quickly and it automates the...
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Tips for Email Subject Lines
The subject line of your email message is important for the success of your email campaigns. To set the subject line of an email message, first, either open an existing email or start a new one. Go to Outbound > New Message or Drafts. You can also go to Content > Email Templates to begin from a template. In the editor, you need to fill in the Subject line field. Note email Title is internal to ...
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Tips for Customizing HTML Email Messages
Building an email is not like building for the web. While web browsers continue to improve their compliance with standards, many email clients have not. Rest assured, creating HTML for email can be done despite its unique challenges. The key is to focus on three things: SIMPLE DESIGN: The more complex your email design, the more likely it will fail on a popular client with poor standards suppo...
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Newsletter Email Guide
Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled email messages go on a daily, weekly, monthly, or quarterly basis. They’re usually filled with feature stories (or short blurbs that lead to longer articles online) and generally don’t have a “hard sell” call to action, although selling or customer retention is usually the u...
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