Email

• Welcome Email Automation Guide

  In previous articles, we covered building customer segments based on the product or service someone purchased, and creating an email template library with content tailored to each segment. Now it's time to put that groundwork to use: automate a welcome program that greets new customers and keeps the momentum going right after the sale. Automated programs handle the entire process of sending "we...

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• Tips for Email Subject Lines

  Your subject line decides whether your email gets opened at all - it's the one piece of your message every recipient sees before they decide whether the rest is worth their time.Why this matters: A weak or spammy-sounding subject line can sink an otherwise great email before anyone even opens it. A few small habits in how you write subject lines can meaningfully move your open rates.To set the ...

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• Tips for Customizing HTML Email Messages

  Building an email is not like building for the web. Modern web browsers have excellent, consistent CSS support, but many email clients still render HTML in unpredictable ways — especially desktop Outlook for Windows, which uses Microsoft Word's rendering engine instead of a browser engine. Why this matters: An email that looks perfect in your browser preview can break completely in a recipient'...

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• Newsletter Email Guide

  An e-newsletter is one of the most consistent things you can add to your email calendar - sent on a regular cadence, filled with short stories or teasers that lead to longer content, and usually light on the hard sell even though retention or nurture is the real goal behind it. Why this matters: Newsletters live or die on consistency and relevance. A newsletter that shows up on a predictable s...

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