Once you have your Google Tag Manager (GTM) account and tags set up, you need to copy the embed code onto your individual Act-On Landing Pages for GTM to actually track anything there. This step applies to any kind of GTM tracking, including managing cookie consent on your pages.
Why this matters: GTM tags only fire on pages that have the container code installed. Skipping this step means your Landing Pages stay invisible to whatever GTM tracking or cookie-consent management you've set up elsewhere on your site.
Instructions
- Copy your GTM tracking code.
- There will be two sections: one for page head and one for page body.
- Go to Content > Landing Pages, find the Landing Page you want, hover over it and to edit.
- From the right-side panel in the Design tab, click Edit JavaScript:
- Add the head portion of your GTM container code to the text box, then click OK.
- Insert a custom content block at the top of the Landing Page.
- In the Edit Custom Content panel, paste the body portion of your GTM container code.
- If you are using GTM for cookie management, select Edit Page Properties and enable Don’t Cookie Visitors:
- Save your Landing Page.
You're all done! Remember to repeat these steps for any other Landing Pages that you'd like to track with GTM.