When Subscription Management is set up in your account, email recipients can choose which categories of your emails they want to keep receiving, instead of opting out of everything at once. That usually means better open and click rates, since people are only staying subscribed to what they actually want.
When an Act-On email is sent and recipients click the Act-On opt-out link, they will be sent to the Subscription page. On the Subscription page, they can decide which email categories to subscribe to or to opt out of all emails completely. Once this is complete, the Subscription Management account list is automatically populated.
To access the list:
- Go to Lists > Other Lists > Account Lists.
- Click Subscription Management.
- Open the Subscription Management List to view contacts and prospects who have subscribed to specific email categories.
In the table, there is a column for each subscription category. The default (blank) is opted in, "true" means the contact explicitly opted in, and "false" means the contact took action to opt out (unticked the category).
When you create an email and specify a subscription category, Act-On will only send the email to individuals who specifically subscribed to the same category. Act-On will automatically refer to this account list for that email send.
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