Subscription Management

• Checking Your Subscription Management List

  When Subscription Management is set up in your account, email recipients can choose which categories of your emails they want to keep receiving, instead of opting out of everything at once. That usually means better open and click rates, since people are only staying subscribed to what they actually want. Why this matters: Act-On automatically checks this list before every category-specific sen...

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• How to Set Up a Custom Subscription Management Center

  Let your contacts choose the marketing content that they wish to receive with the Subscription Management feature. Marketing Users can then send messages by category to provide targeted messaging without using segments. This has been demonstrated to reduce the likelihood that contacts will opt out or unsubscribe from your messages.Act-On provides a generic Subscription Management page, however,...

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• How to Set Up Subscription Management

  Create categories for sending out email messages with Act-On's Subscription Management. Categories provide your contacts with more control over their contact preferences. They are less likely to opt out if they can choose what types of messages they receive. Read on to learn how to use this feature. You can create multiple versions of the Act-On subscription management page within a single Act-...

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• Multi-language Subscription Management

  Create different versions of the current subscription management page. Here’s how it works and what you need to know:1. No Impact on Core Functionality: The core functionality of the subscription management (SM) system remains unchanged. This feature simply allows you to create multiple versions of the SM page. Learn more about Act-On’s subscription management functionality in the How to Set Up...

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