Please sign in to get the most from this site.

Help - Marketing Email's Going to SPAM

Comments

8 comments

  • Justin Williamson

    Hey Jaime, 

    I'm not by any means an expert in this stuff, but I do know that switching IP Addresses can cause a shift in email behavior. One thing I've wondered about Act-On is if we're on a shared IP Address, or does each account have its own Dedicated IP. If you've moved from a Dedicated IP address to a Shared one, it will probably have an impact until the email addresses you're sending to begin to recognize the new IP.  With your account being so new, I'm wondering if that has an effect on your email performance.

    EDIT: According to this Act-On White Paper, it is recommended to do a 'warming' of your email list after moving to a Dedicated server:

    https://university.act-on.com/User_Guides/Outbound_Marketing/Optimizing_Email_Deliverability/03_Warming_a_Dedicated_IP



    ------------------------------
    Justin Williamson
    Foundation Group
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Angelo Outlaw
    Sorry to hear about the spam issues Jaime. I can definitely sympathize. 

    Have you ever tried Litmus before? We use it along with Act-on, and it has really saved us a lot of time and solved some mysteries. They have a fantastic spam checker that runs your email through a multitude of spam clients and gives you specific details on what could be causing the issue. Even if you don't use Litmus on an ongoing basis, signing up for a month could help you figure this out.

    ------------------------------
    --------------
    Angelo Outlaw
    Senior Interactive Designer & Developer
    Verimatrix, Inc.
    --------------
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 15:21
    From: Justin Williamson
    Subject: Help - Marketing Email's Going to SPAM

    Hey Jaime, 

    I'm not by any means an expert in this stuff, but I do know that switching IP Addresses can cause a shift in email behavior. One thing I've wondered about Act-On is if we're on a shared IP Address, or does each account have its own Dedicated IP. If you've moved from a Dedicated IP address to a Shared one, it will probably have an impact until the email addresses you're sending to begin to recognize the new IP.  With your account being so new, I'm wondering if that has an effect on your email performance.

    EDIT: According to this Act-On White Paper, it is recommended to do a 'warming' of your email list after moving to a Dedicated server:

    https://university.act-on.com/User_Guides/Outbound_Marketing/Optimizing_Email_Deliverability/03_Warming_a_Dedicated_IP



    ------------------------------
    Justin Williamson
    Foundation Group
    ------------------------------

    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Becky Montchal
    Hmm... does the built-in Act-On SPAM scoring give you any indication that these emails might be flagged as spam?

    ------------------------------
    Becky Montchal
    Director of Marketing, Symmetry Software
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 16:47
    From: Angelo Outlaw
    Subject: Help - Marketing Email's Going to SPAM

    Sorry to hear about the spam issues Jaime. I can definitely sympathize.

    Have you ever tried Litmus before? We use it along with Act-on, and it has really saved us a lot of time and solved some mysteries. They have a fantastic spam checker that runs your email through a multitude of spam clients and gives you specific details on what could be causing the issue. Even if you don't use Litmus on an ongoing basis, signing up for a month could help you figure this out.

    ------------------------------
    --------------
    Angelo Outlaw
    Senior Interactive Designer & Developer
    Verimatrix, Inc.
    --------------
    ------------------------------

    Original Message:
    Sent: 10-25-2017 15:21
    From: Justin Williamson
    Subject: Help - Marketing Email's Going to SPAM

    Hey Jaime, 

    I'm not by any means an expert in this stuff, but I do know that switching IP Addresses can cause a shift in email behavior. One thing I've wondered about Act-On is if we're on a shared IP Address, or does each account have its own Dedicated IP. If you've moved from a Dedicated IP address to a Shared one, it will probably have an impact until the email addresses you're sending to begin to recognize the new IP.  With your account being so new, I'm wondering if that has an effect on your email performance.

    EDIT: According to this Act-On White Paper, it is recommended to do a 'warming' of your email list after moving to a Dedicated server:

    https://university.act-on.com/User_Guides/Outbound_Marketing/Optimizing_Email_Deliverability/03_Warming_a_Dedicated_IP



    ------------------------------
    Justin Williamson
    Foundation Group

    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Dominique Ogier
    Litmus testing can certainly help but just bare in mind that it also depends on the independent recipients security settings. In our company we have a lot of emails that go out to our shareholders to keep them up to date with whats going on and their companies block the emails form act on so we have had to advise them to add our outgoing email addresses as a safe sender which helps somewhat. Also make sure you are following the best practice guidelines that act on provides just to cover all bases. These are things to try on top of the other suggestions.

    ------------------------------
    Dom Ogier
    Marketing Manager, Guernsey Finance LBG
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Angelo Outlaw
    Wow! Thanks Sean, if there's a way to pin useful posts...I would absolutely do that with yours.

    ------------------------------
    --------------
    Angelo Outlaw
    Senior Interactive Designer & Developer
    Verimatrix, Inc.
    --------------
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-26-2017 11:40
    From: Sean Chu
    Subject: Help - Marketing Email's Going to SPAM

    Hi Jaime,

    Prepare for a huge wall of text...

    There are many factors that come in to play that affect your external deliverability. These can be separated in to 3 separate categories: technical setup, content, and reputation. I will outline each below.

    1. Technical Setup: This would consist of DKIM, Envelope Address, and SPF. These are the staple items that ensure that Act-On's mail server is properly validated to send on your domain's behalf, DKIM being the most important.
    2. Content: Ensuring your content is not spam worthy plays a large role in both your inbox placement and whether or not your message will be completely blocked. Here are some major items to avoid:
      • > 50% image to text ratio.
      • Links to known malicious sites
      • Faux links (links that display URLs but direct to a different URL)
      • Spam key words (i.e. viagra, free, RE:, and many more)
      • Text too similar to the background color (essentially hiding text such as the opt-out link)
    3. Reputation: This is how mail servers view your domain as a whole and whether or not you have been known to send spam emails. There are MANY facets to this category so I will only reference things you should do to maintain/increase your sender reputation:
      • Mail metrics: Industry standards for marketing mailings should be at or greater than 20% opens/5% clickthrough/< 1% bounce rate. If you fall out of any of these metrics you will want to do the following:
        • Cleanse your list through an external provider. This should eliminate any possible hard bounces or spam traps from your email lists.
        • Cleanse your list through Act-On by eliminating unengaged contacts from your list. If you have been mailing to someone for 6-12 months and they have not visited your site, clicked or opened a message, or submitted a form, remove them from your list.
        • Create concise CTA (Call To Action) links such as buttons, more links (but not too many links), and links to your main website in the logo, header, and footer.
        • Use our Inactive Soft Bounce feature. This can be found under Contacts > Other Lists > Bounces & Opt-Outs. Hover over your Soft Bounce List, select 'Move to inactive soft bounces after...' and set this to 3-5. What this does is it prevents Act-On from mailing to contacts who soft bounce X many times in a row indefinitely. Continuously mailing to soft bounces is a huge detriment to your sender reputation as it reflect poor sending habits and bad list acquisition.
      • Blacklisting: This one should be obvious. Blacklisting can occur on both your Act-On mailing domain OR your primary domain. If one of these domains is blacklisted, it will affect the other (assuming they share the same 2nd level domain). You will want to go through the process of delisting as soon this is known. Most blacklists will only process a delist request if you have taking the necessary steps to correct the infraction.
      • Subscription Management: Sending out mass mailings with content not exactly relevant to your whole audience can cause lower engagement rates. This in turn affects your deliverability. Using this feature, you can tailor your audience to only those who have subscribed to such a category.
    Also there was some mention of dedicated IP versus shared IP. Each account is on a shared IP pool unless a dedicated IP is purchased in your contract, however, I would like to add to this that more mail providers are now learning towards domain reputation versus IP reputation. This is not saying that IP reputation is no longer applicable as this is primarily how blacklists list domains, but your domain reputation is now taking precedence when it comes to how mail servers filter your messages. The reason for this is because more and more mail providers are using bulk mailing methods that may send from various IP ranges. This obviously cannot be accurately tied to a domain especially if the IP cycles are frequent or even change per message. There still is a weight that is placed on this but it is probably affecting you less than you think.

    Given the statement above, the opposite is actually different. If you do decide to use a dedicated IP, your bad actions or good actions, no matter how granular they may be, are taken in much more extremes and are only affect you. Also in order to actually use a dedicated IP, you need to have a certain level of mailings sent from the server in order to keep this IP address 'warm' in a sense. A 'cold' or improperly warmed up IP address will have lower deliverability than those in a shared pool.

    For more information and an excellent read, please see our Email Deliverability Best Practices eBook. This has a wealth of knowledge on the matter and further explains how each item comes in to play. Also our support team is well versed in evaluating your account for possible issues that may be affecting your deliverability. They can be contacted by emailing support@act-on.com or calling 877-530-1555 option #2.

    I hope I was able to clarify and answer everyone's questions and concerns. If anyone has​ any follow up questions to anything mentioned above, please feel free to post to this discussion or if you need to go in to detail, please shoot me a message and I would be happy to answer for you.

    /huge wall-o-text OFF

    Cheers!

    ------------------------------
    Sean Chu
    Sr Solutions Engineer, Act-On Software
    ------------------------------

    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Esra Blohberger
    ​Hi Jaime,

    I'm happy that you asked the question, I was looking into spam issues myself. And thanks Sean for your helpful answer.

    From a practical perspective, I just wanted to add some thoughts:
    In the past, in a previous job, I had the luxury of an external company that was looking into deliverability:
    1 - by creating several templates that would be reused for different campaigns. These templates would already take into account structural necessities/image/text-ratio,... to improve spam-scores.
    2 - by reviewing our finalised emails and going through the points Sean's mentionning before sending.

    It may be worth investing at least at the beginning until you get a better feeling for spam-issues.

    Also, act-on has a spam-check you probably already have seen, not sure if it considers all, but it gives you score on how good your mail performs for different firewalls. I had a discussion about Spam scores with one of the act-on experts, and here are some links she provided me. Can be helpful for you too?

    Quote - 'When it comes to the spam complaint check, you are correct you want to be on the lower side for most of them. The hard part is that each one Spam Assassin, Barracuda, etc have different thresholds. The best thing to do is to check the websites for each as these thresholds may sometimes change. Also, one thing to note is that each company can set their threshold to be more aggressive meaning 1 or below will not be considered spam.  

      

    Barracuda - The spam score ranges from 0 (definitely not spam) to 9 or greater (definitely spam). Based on this score, the Barracuda Spam Firewall can take one of four actions. https://campus.barracuda.com/product/emailsecuritygateway/knowledgebase/50160000000IAJ7AAO/how-is-the-spam-score-calculated-and-emails-categorized-on-my-barracuda-spam-firewall/  

      

    Spam Assassin - By default, SpamAssassin considers messages with a score of 5 to be spam; however, you can adjust the spam score limit according to your preference. http://support.hostgator.com/articles/how-to-use-spam-assassin  

      

    Symantec.Cloud – does not publicly identify their scoring model. MessageLabs another product for spam score by Symantec but how they do the calculation is a little different than the other spam score vendors. Please read more about them in the article at the bottom of this email. 

      

    Outlook - The Microsoft Outlook filter scores from 0-10 on the High sensitivity rating, with 0 being the highest (passing) and 10 being the lowest (failing). Outlook rates an email with a 6.0 or higher (out of 10) as a failure. A lower score (lower than 6.0) is considered a passing score with the High sensitivity rating.  

      

    Here is an article about the spam scores overall:  

    https://litmus.com/help/testing/spam-scoring/' - Quote end



    ------------------------------
    Esra
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Johanna Edepil
    ​I myself have a question related to this subject, so I decided to insert it into this thread since it's about email deliverability.

    In a recent email send-out I noticed that the bounce rate was unusually high. It's our monthly newsletter send-out so bounces shouldn't vary that much month over month, especially since we try to scrub our lists at regular intervals. Digging into the bounces I concluded that a large part of the 'new' bounces were email addresses that we had previously had no problem delivering to. However they had in common that the recipient hadn't interacted (opened, clicked) with our messages for a long period of time. The bounce reason stated by Act-On did however vary between spam-related, other and relaying-issues. What they all had in common was that they were soft-bounces.

    Is this some built in feature in Act-On that you get a soft bounce if the recipient hasn't interacted with any of your content in a long time?

    Thankful to anyone who can shed some light on this issue.

    ------------------------------
    Best regards
    Johanna Adolfsson
    Lead Manager, Holmen AB
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink
  • Sion Stedman
    Hi Sean, thanks for a great checklist.

    We too have been noticing problems with deliverability. A particular problem is that our emails are being blocked on account of 'High Bulk Complaint Score'.

    To help alleviate this problem, we have been advised to create an 'Envelope From: domain' address for each of our Act-On accounts. However, having spoken to our IT team, we are wondering just what benefit this will have. Ultimately, emails are being sent via Act-On's servers. As we see it, even if we create a different address, the process will be the same – emails will be sent via Act-On's servers. 

    Perhaps you could explain in more detail what the benefits of creating an 'Envelope From: domain' address are? It seems to us that spam filters are having an issue with Act-On as such, rather than our domains. We are currently using from address xxx@idoxgroup.com – surely changing the envelope from to xxx@yyy.idoxgroup.com would only make our emails look less legitimate, as you are a step removed from the 'core' domain and its reputation?

    ------------------------------
    Sion Stedman
    Idox Software Ltd
    ------------------------------
    -------------------------------------------
    Original Message:
    Sent: 10-26-2017 11:40
    From: Sean Chu
    Subject: Help - Marketing Email's Going to SPAM

    Hi Jaime,

    Prepare for a huge wall of text...

    There are many factors that come in to play that affect your external deliverability. These can be separated in to 3 separate categories: technical setup, content, and reputation. I will outline each below.

    1. Technical Setup: This would consist of DKIM, Envelope Address, and SPF. These are the staple items that ensure that Act-On's mail server is properly validated to send on your domain's behalf, DKIM being the most important.
    2. Content: Ensuring your content is not spam worthy plays a large role in both your inbox placement and whether or not your message will be completely blocked. Here are some major items to avoid:
      • > 50% image to text ratio.
      • Links to known malicious sites
      • Faux links (links that display URLs but direct to a different URL)
      • Spam key words (i.e. viagra, free, RE:, and many more)
      • Text too similar to the background color (essentially hiding text such as the opt-out link)
    3. Reputation: This is how mail servers view your domain as a whole and whether or not you have been known to send spam emails. There are MANY facets to this category so I will only reference things you should do to maintain/increase your sender reputation:
      • Mail metrics: Industry standards for marketing mailings should be at or greater than 20% opens/5% clickthrough/< 1% bounce rate. If you fall out of any of these metrics you will want to do the following:
        • Cleanse your list through an external provider. This should eliminate any possible hard bounces or spam traps from your email lists.
        • Cleanse your list through Act-On by eliminating unengaged contacts from your list. If you have been mailing to someone for 6-12 months and they have not visited your site, clicked or opened a message, or submitted a form, remove them from your list.
        • Create concise CTA (Call To Action) links such as buttons, more links (but not too many links), and links to your main website in the logo, header, and footer.
        • Use our Inactive Soft Bounce feature. This can be found under Contacts > Other Lists > Bounces & Opt-Outs. Hover over your Soft Bounce List, select 'Move to inactive soft bounces after...' and set this to 3-5. What this does is it prevents Act-On from mailing to contacts who soft bounce X many times in a row indefinitely. Continuously mailing to soft bounces is a huge detriment to your sender reputation as it reflect poor sending habits and bad list acquisition.
      • Blacklisting: This one should be obvious. Blacklisting can occur on both your Act-On mailing domain OR your primary domain. If one of these domains is blacklisted, it will affect the other (assuming they share the same 2nd level domain). You will want to go through the process of delisting as soon this is known. Most blacklists will only process a delist request if you have taking the necessary steps to correct the infraction.
      • Subscription Management: Sending out mass mailings with content not exactly relevant to your whole audience can cause lower engagement rates. This in turn affects your deliverability. Using this feature, you can tailor your audience to only those who have subscribed to such a category.
    Also there was some mention of dedicated IP versus shared IP. Each account is on a shared IP pool unless a dedicated IP is purchased in your contract, however, I would like to add to this that more mail providers are now learning towards domain reputation versus IP reputation. This is not saying that IP reputation is no longer applicable as this is primarily how blacklists list domains, but your domain reputation is now taking precedence when it comes to how mail servers filter your messages. The reason for this is because more and more mail providers are using bulk mailing methods that may send from various IP ranges. This obviously cannot be accurately tied to a domain especially if the IP cycles are frequent or even change per message. There still is a weight that is placed on this but it is probably affecting you less than you think.

    Given the statement above, the opposite is actually different. If you do decide to use a dedicated IP, your bad actions or good actions, no matter how granular they may be, are taken in much more extremes and are only affect you. Also in order to actually use a dedicated IP, you need to have a certain level of mailings sent from the server in order to keep this IP address 'warm' in a sense. A 'cold' or improperly warmed up IP address will have lower deliverability than those in a shared pool.

    For more information and an excellent read, please see our Email Deliverability Best Practices eBook. This has a wealth of knowledge on the matter and further explains how each item comes in to play. Also our support team is well versed in evaluating your account for possible issues that may be affecting your deliverability. They can be contacted by emailing support@act-on.com or calling 877-530-1555 option #2.

    I hope I was able to clarify and answer everyone's questions and concerns. If anyone has​ any follow up questions to anything mentioned above, please feel free to post to this discussion or if you need to go in to detail, please shoot me a message and I would be happy to answer for you.

    /huge wall-o-text OFF

    Cheers!

    ------------------------------
    Sean Chu
    Sr Solutions Engineer, Act-On Software
    ------------------------------

    Original Message:
    Sent: 10-25-2017 15:04
    From: Jaime Edge
    Subject: Help - Marketing Email's Going to SPAM

    Hello, everyone.

    I am especially excited to be a member of this new community :)

    ...but I'm also in quite a pickle.

    My company has been using Act-On for about 3 months now, and I've been noticing that our open rates have been steadily dropping since that time. Initially, I thought this may just be a subject-line issue, but this week an email that was sent to 1500+ contacts was opened by only 14 contacts.

    I immediately sent a few test emails to some close friends who hadn't received emails from our domain before, and the messages went directly to SPAM.

    Explanation from Gmail (see attached screenshot): 
    'Why is this message in Spam? We've found that lots of messages from mailer.effifinance.com are spam'

    Do you have any suggestions on how I can get my messaging out of people's SPAM folders for future campaigns?

    For reference, since we started using Act-On (about 3 months ago), we've received approximately 7 spam complaints and 25 unique opt-outs.

    Any help, advice, etc. would be much appreciated.

    Thank you all! And welcome to the new community :D

    Jaime


    ------------------------------
    Jaime Edge
    Vice President, Marketing, EFFI Finance, Inc.
    ------------------------------
    0
    Comment actions Permalink

Please sign in to leave a comment.