View Message In Browser Clicks

June 28, 2019 20:09

That answers it, thank you very much Kevin! :)

------------------------------
Lindsay Craft
Marketing Campaign & Events Manager, Cerium Networks
------------------------------
-------------------------------------------
Original Message:
Sent: 03-08-2019 09:08
From: Kevin Hopkinson
Subject: View Message In Browser Clicks

Hi Lindsay,

Those sound like spam bot emails. Easiest way usually to tell is lining up the time a message was received to time of click on that 'view message in browser' link. And easy fix would be to ignore scanner's IP addresses.. generally most of those clicks are coming from the same IP ranges:

Identifying False Positives in Email Clicks

Act-On Software

remove preview

Identifying False Positives in Email Clicks

If you are seeing an abnormally high number of clicks in your emails - particularly the 'View in Browser' link - an email scanning service such as Barracuda may be the cause. Read on to learn about spam appliance bots and how to mitigate their activity on your Sent Message Reports.

View this on Act-On Software >

------------------------------
Thank you,
Kevin
------------------------------

Original Message:
Sent: 03-07-2019 13:51
From: Lindsay Craft
Subject: View Message In Browser Clicks

I've noticed recently that the majority of our email clicks have been on the 'view message in browser' link. This seems to happen regardless of the email design. Even if we have really obvious buttons or links in the message, people always seem to go to the very first 'view message in browser' link. This hasn't always been the case, and seems to be a trend that started a few months ago. It's skewing our click through rate significantly.

Has anyone else experienced this or can anyone offer up insights into why this might be happening?

Thank you!

------------------------------
Lindsay Craft
Marketing Campaign & Event Manager, Cerium Networks
------------------------------

0

James Matney

June 28, 2019 20:09

So is it recommended to add the two Barracuda IPs mentioned in the article above to our Internal IP list? If that was a best practice, I imagine AO would just block them across the board. Or, is there potential that other click data could be blocked if we add these IPs?

------------------------------
James Matney
E Communications Specialist, TEEX - Texas A&M Engineering Extension Service
------------------------------
-------------------------------------------
Original Message:
Sent: 03-08-2019 09:08
From: Kevin Hopkinson
Subject: View Message In Browser Clicks

Hi Lindsay,

Those sound like spam bot emails. Easiest way usually to tell is lining up the time a message was received to time of click on that 'view message in browser' link. And easy fix would be to ignore scanner's IP addresses.. generally most of those clicks are coming from the same IP ranges:

Identifying False Positives in Email Clicks

Act-On Software

remove preview

Identifying False Positives in Email Clicks

If you are seeing an abnormally high number of clicks in your emails - particularly the 'View in Browser' link - an email scanning service such as Barracuda may be the cause. Read on to learn about spam appliance bots and how to mitigate their activity on your Sent Message Reports.

View this on Act-On Software >

------------------------------
Thank you,
Kevin
------------------------------

Original Message:
Sent: 03-07-2019 13:51
From: Lindsay Craft
Subject: View Message In Browser Clicks

I've noticed recently that the majority of our email clicks have been on the 'view message in browser' link. This seems to happen regardless of the email design. Even if we have really obvious buttons or links in the message, people always seem to go to the very first 'view message in browser' link. This hasn't always been the case, and seems to be a trend that started a few months ago. It's skewing our click through rate significantly.

Has anyone else experienced this or can anyone offer up insights into why this might be happening?

Thank you!

------------------------------
Lindsay Craft
Marketing Campaign & Event Manager, Cerium Networks
------------------------------

0

James Matney

June 28, 2019 20:09

Thanks Kevin. I will most likely suppress them.
Though, just wondering, is there a way to tell if the contact is a Mail Filter bot click? When I look at the contacts that use the 'View in Browser' link, they look like normal addresses from regular domains.

------------------------------
James Matney
E Communications Specialist, TEEX - Texas A&M Engineering Extension Service
------------------------------
-------------------------------------------
Original Message:
Sent: 03-13-2019 10:18
From: Kevin Hopkinson
Subject: View Message In Browser Clicks

Hi James,

In my experience those ranges have only created issues as far as overwhelming association (quantity) of false clicks and happen to be known culprits of this. I would recommend suppressing them. No party can control what the email filters choose to do with their bot email traffic, except for the email providers. So that's probably why it's left to the controller of the account to decides what is to be suppressed and how best practices are defined in the sending.

Thank you,
Kevin

------------------------------
Kevin
------------------------------

Original Message:
Sent: 03-12-2019 11:13
From: James Matney
Subject: View Message In Browser Clicks

So is it recommended to add the two Barracuda IPs mentioned in the article above to our Internal IP list? If that was a best practice, I imagine AO would just block them across the board. Or, is there potential that other click data could be blocked if we add these IPs?

------------------------------
James Matney
E Communications Specialist, TEEX - Texas A&M Engineering Extension Service

Original Message:
Sent: 03-08-2019 09:08
From: Kevin Hopkinson
Subject: View Message In Browser Clicks

Hi Lindsay,

Those sound like spam bot emails. Easiest way usually to tell is lining up the time a message was received to time of click on that 'view message in browser' link. And easy fix would be to ignore scanner's IP addresses.. generally most of those clicks are coming from the same IP ranges:

Identifying False Positives in Email Clicks

Act-On Software

remove preview

Identifying False Positives in Email Clicks

If you are seeing an abnormally high number of clicks in your emails - particularly the 'View in Browser' link - an email scanning service such as Barracuda may be the cause. Read on to learn about spam appliance bots and how to mitigate their activity on your Sent Message Reports.

View this on Act-On Software >

------------------------------
Thank you,
Kevin

Original Message:
Sent: 03-07-2019 13:51
From: Lindsay Craft
Subject: View Message In Browser Clicks

I've noticed recently that the majority of our email clicks have been on the 'view message in browser' link. This seems to happen regardless of the email design. Even if we have really obvious buttons or links in the message, people always seem to go to the very first 'view message in browser' link. This hasn't always been the case, and seems to be a trend that started a few months ago. It's skewing our click through rate significantly.

Has anyone else experienced this or can anyone offer up insights into why this might be happening?

Thank you!

------------------------------
Lindsay Craft
Marketing Campaign & Event Manager, Cerium Networks
------------------------------

0

Rob (etree) Salzman

September 30, 2019 23:31

note: We added a feature to allow you to stop recording "view in a browser" links as click.

https://connect.act-on.com/hc/en-us/community/posts/360035928313-Recent-product-updates-re-cap-from-September-26-Webinar

0

View Message In Browser Clicks

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