Marketing attribution

June 24, 2019 18:37
2 comments

Dear team,

I have a urgent matter I'd like to share. Topic is marketing attribution and reporting.
Let's say a user visits my website coming from Adwords:
he lands on my page with an UTM parameter, clicks on another menu entry, looks around and then converts.
This is somehow tracked in the timeline.
The question is: how do I report it? Is it a cookie tracking? we cannot rely on pure utm parameter tracking since it is not passed through pages and if the user does not convert on the landing page the URL parameter can't be grabbed.

How can I download a list of leads (with names) who filled out a form after clicking on:

Adwords Ad
Organic listing

How does the adwords connector know somebody filled a form? That act-on tag visitors from adwords with a _search parameter stored in cookie?
how come can't I see it in my lead lists even though I correctly added it in my forms?^
And most important of all: which marketing attribution model does act-on use?

Thanks,

Davide

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Davide Bruneri
LucaNet AG
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Comments

2 comments

Courtney Schubert
- May 05, 2020 17:27
I know it's been about a year since this comment was posted but I am having the same issue. Davide, did you ever find a solution?

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Chris Apgar
- May 07, 2020 20:07
Hi Courtney! Davide asked a similar question here where I shared a bit of info. I hope this at least gets you started with your attribution tracking, but let me know if you have further questions/concerns.

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