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Use Case: NPS Email
Users receive an NPS (Net Promoter Score) email asking for feedback as a simple score out of ten. Their responses are captured & they are taken to a Landing Page determined by the number they selected. There is a Landing Page for Detractors (scores 1 to 7) and a different Landing Page for Promoters (scores 8 to 10). The captured scores & other data can be set to push submissions to a CRM. Step ...
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Use Case: Sending a Welcome Email
Send new members a welcome email after they’ve signed up for, or purchased your products and services. This shows your appreciation and helps your new member begin any onboarding process you may have. With the Email Composer and Automated Programs, Act-On makes it quick and easy to send a welcome email when your contact has been converted to a member. Overview Industry: All industries Prim...
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Use Case: Sending a Welcome SMS Message
Send new members a welcome SMS message after they’ve opted-in as part of signing up for, or purchasing your products and services. This is a compliant way to show your appreciation, introduce the phone number you’ll be communicating with, and help your new member begin any onboarding process you may have. With Act-On’s welcome message feature, it’s quick and easy to automatically send a welcome...
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Use Case: Controlling Your Brand - Beginner's Guide
Ensure your brand voice and marketing materials, including Landing Pages, Emails, and Forms, stay consistent by creating templates with Act-On! Consistently-branded marketing campaigns are key to maintaining your reputation with customers and delivering a high-quality customer experience. This is our beginner’s guide, recommended for users who are new to Act-On. Overview Industry: All indust...
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Use Case: Controlling Your Brand - Advanced Guide
Ensure your brand voice and marketing materials, including Landing Pages, Emails, and Forms, stay consistent by creating custom branding in Act-On! Consistently-branded marketing campaigns are key to maintaining your reputation with customers and delivering a high-quality customer experience. This is our advanced guide, recommended for experienced Act-On users and those familiar with HTML/CSS a...
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Use Case: Cross-sell and Upsell to Your Customers
Use Act-On to reach out to existing customers about purchasing new products and services. Overview Industry: All industries Primary Actor: Act-On Administrator Stakeholders: Marketing Team, Sales Team Reason: Cross-selling or upselling products and services to existing members Goal: Keep existing customers loyal to your brand and increase revenue Scenario You have a list of exist...
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Use Case: Customer Retention and Renewals
Use Act-On’s marketing automation tools to keep your members engaged and build a loyal customer base. You can build Automated Programs specifically for your existing customers to create dynamic retention and renewal campaigns. Overview Industry: All industries Primary Actor: Act-On Administrator Stakeholders: Account Managers, Marketing Team, Sales Team Reason: Encourage existing custo...
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Use Case: Notify Your Customers About Changes
With Act-On, you can create an email notification to let your customers know that something is changing about the product or service they have purchased. This helps you communicate important information in a timely, efficient manner and build brand trust with your customers. Overview Industry: All industries Primary Actor: Act-On Administrator Stakeholders: Account Managers, Marketing Te...
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