Our monthly Power-Ups take your Act-On skills to the next level! Designed especially for Act-On users, this free series covers an Act-On topic each month, offering 30-minute webinar sessions and follow-up resource hubs to help you leverage the power of our marketing automation platform.
2023 Power-Up Customer Webinar Series
Each month's Power-Up is available below and includes the webinar recording, white papers, success guides, and complementary mini-videos specific to the Power-Up topic.
List Maintenance: Setting Your Year Up for Success
Access the List Maintenance: Setting Your Year Up for Success resource hub to help fix your data hygiene and list maintenance challenges.
This List Maintenance hub includes:
- The on-demand webinar recording hosted by deliverability consultants Matthew Volkman and Travis Wetherbee, where they teach you how to scrub old addresses collecting dust on your lists quickly, create a proactive vs. reactive list maintenance schedule, and manage your email bounces more effectively
- Blog posts: Email Deliverability: It’s Time To Let Go Of Stale Data, How Clean Data Impacts Better Email Deliverability, How To Grow Your Email Marketing List
- eBooks: Deliverability 101 - Improving Deliverability With Quality Data and Email Hygiene
- How-to article: Requesting a List Cleanse or Validation; Scrubbing Opt-Outs, Bounces, and Spam Complaints from a List
Maximizing Engagement: Advanced Strategies for Targeting Your Audience
Access the Maximizing Engagement: Advanced Strategies for Targeting Your Audience resource hub to take control of your email deliverability and get your messages in front of the right people.
The Contact Engagement hub includes:
- The on-demand webinar recording hosted by deliverability consultants Alex Cunningham and Tayler Donti, where they teach you how to segment your marketing list, increase the visibility of your emails, and adjust your inbox strategy to stay ahead of the curve
- Blog posts: Best Practices for Successful Email Marketing with Gmail, Email Blocklists 101: Key Players and How to Stay Off Them, Subject Lines That Will Make Your Open Rates Sing, Why Email Authentication Is Important
- How-to article: What Is My Sender Reputation?
Building a Powerful Email Strategy: Techniques and Tactics That Get Results
Access the Building a Powerful Email Strategy: Techniques and Tactics That Get Results resource hub for the tips, tricks, and techniques to optimize your email and content strategy.
The Contact Engagement hub includes:
- The on-demand webinar recording hosted by deliverability consultants Brandon Blair and Craig Balkin, where they help you turn your prospects into leads, your leads into customers, and your customers into champions
- Blog posts: Great Content Drives Great Email Engagement, How to Develop and Execute an Email Ramp Strategy, How to Time Your Promotional Emails for Maximum Social Shares, Optimize Your Marketing Strategy with A/B Testing
- How-to article: How to Design an Act-On Email for Deliverability
- Infographic: Email Deliverability Sending Checklist
Launching a Nurture Series That Soars
Access the Launching a Nurture Series That Soars resource hub for the tips, tricks, and techniques to help you master the art of launching nurture series and customer journeys that will convert and captivate your customers and prospects.
The Nurture Series hub includes:
- The on-demand webinar recording hosted by Customer Outcomes Manager Tatiana Lea, where she helps you better understand the critical role that nurture campaigns play in your marketing strategy and how they help you achieve your business goals
- Blog posts: 6 Tips for Scaling with Marketing Automation, Act-On in Action: How Act-On Helped Me Gain Autonomy as a Marketer, Email Nurture Campaigns: 5 Ways to Use Trigger Emails to Effectively Capture Leads, How to Use Automated Customer Segmentation for Better Results, Marketing Automation Adoption: A Step-by-Step Guide