What's Changing
Previously, Automated Programs based on segments could not start immediately; they had to be scheduled, with the shortest increment being 1 hour. This has been changed for Act-On Contacts. Now, programs that have a profile-based segment as their source can be started immediately.
When
As of August 12, 2024, this feature is now available for Act-On Contacts users.
Customer Impact
Adding the ability to start programs immediately opens up more possibilities for Act-On Contacts-based programs. For instance, a double opt-in process after a Form submission may rely on checking to see if a contact already has "double opt-in" as true; if they don't, the program sends them an email immediately after their submission to obtain the double opt-in.