Send emails over a 24-hour time period that hit your contacts' inbox at a set time based on their location using the recipient's Time Zone. To do this, your contact lists or segments must have a column identified as the Contact's Timezone.
Example: If you want your message delivered to your recipient's inbox at 1:30 PM you can use Time Zone Send to drip your emails out over a 24-hour period. When your recipient's time zone comes into focus, your message will launch to that set of contacts at 1:30 PM.
Set up Recipient's Time Zone
- Select the list you would like to add time zone information to and click the down arrow> Maintenance > Change List Columns.
- Add a new column called Time Zone.
- Click the down arrow on your list > Maintenance > Identify List Columns.
- Make sure your Contacts Time zone has been mapped to your Time zone column.
- Also see Identify List Columns.
- Click the down arrow on your list and choose Maintenance > Setup Maintenance Program.
- Click Add Step > Change Field Value.
- Specify the field and select Set Value to Contact Timezone.
After starting, the maintenance program will look at phone numbers, zip codes, and addresses to set the time zone when possible. If a particular send has recipients in all time zones, the (time zone) launch can take up to 24 hours to complete. Because of this, once you schedule a time zone launch, it will figure out when emails need to start sending and then show up in the Sent Message Listing. If a recipient does not have a time zone associated with it or the time zone value is improperly formatted, then the email is sent using the account’s time zone.