What's Changing
We've introduced a new step type in Automated Programs that allows you to update the subscription status of contacts who are enrolled in the program.
To use this step, pick one or more of your customized subscription categories and choose to subscribe contacts (Set to true) or unsubscribe them (Set to false):
When
This feature was released on September 19, 2024.
Customer Impact
This feature is available for Automated Programs that use a segment of Act-On Contacts as the source list. It is not available for Marketing List based programs, which can alter the subscription status by changing fields on the subscription list directly. You must have the Subscription feature active in your account to use this feature.
Interested in learning more about Act-On Contacts? Read more here.