What’s Changing
We are launching the Dynamic Image feature in the new Email Composer. This feature allows users to configure Image blocks in emails to display specific images based on recipient data. If a recipient's profile contains an image URL (from sources such as Act-On contact segments, Marketing Lists, or extended lists), the block will render that image. Users can also set a fallback image for contacts that do not have an image URL, ensuring a cohesive visual experience for recipients.
When
This feature was released on October 3, 2024.
Customer Impact
With Dynamic Images, users can create a more personalized email experience by tailoring images to each recipient. This feature provides more control over how contacts engage with email content, improving overall relevance and personalization for recipients.