What’s Changing
Users now have the option to send & create emails using the new Email Composer directly from specific reports for sent messages, Landing Pages, and Forms within Act-On. By selecting various metrics (e.g., unique clicks or visits) within these reports, users can access the new email composer pre-configured for the selected audience.
This feature supports targeted email sends to segments such as recipients who did not open a message, unique page visitors, or Form non-submitters. Within the new composer, standard settings and customizations are available, including options to add CRM notes to contacts.
When
This feature was released on October 17, 2024.
Customer Impact
This enhancement simplifies targeted follow-ups, allowing marketers to quickly send tailored messages to segmented audiences based on engagement data across emails, Landing Pages, and Forms. To use this feature, go to any of:
Outbound > Sent Messages
Content > Landing Pages
Content > Forms
and select specific engagement metrics.