What’s Changing
Our new Email Composer can now be used to build targeted opt-in campaigns for role-based email addresses (e.g., info@company.com, sales@company.com), which are normally suppressed in email campaigns due to deliverability risks. This feature, accessible via Contacts > Other Lists > Bounces & Opt-Outs > Allowed contacts with generic email aliases > Opt-In Campaign, provides a straightforward flow to help users gather opt-in confirmations from these addresses.
You can find out more about handling generic role-based email addresses here.
When
This feature was released on November 7, 2024.
Customer Impact
Customers can now reach out to role-based emails in a segment or list to get them opted in using the new composer. This reduces the risk of spam complaints and enhances email deliverability while giving access to all of the features of the new composer. The feature includes built-in compliance settings and makes it easy to get legitimate recipients opted in so that you can include them in general marketing communication.