Use Act-On’s pre-built Post-Registration Event Journey automated program to engage your audience before, during, and after an event or webinar. This journey helps confirm registrations, boost attendance, and deliver meaningful follow-ups whether your contacts attended or not.
Quick Reference (Advanced Users) – Click to Expand
- Location: Content > Catalog > Programs
- Template Name: Post-Registration Event Journey
- Primary Trigger: Contact registers for an event or webinar
- Optional Branch: Attended vs. Did Not Attend
- Assets Needed: 5 email messages, registration and attendance segments
What This Program Does
Once someone registers for your event or webinar, you’ve got a golden window to keep them engaged before, during, and after the big day. This automated journey helps you confirm registration, send reminders, and follow up meaningfully after the event - whether they showed up or not.
You can customize this journey at any time: add more reminders, integrate SMS steps, or create separate branches for different event types. If you’re just getting started, this pre-built program provides a ready-to-use, plug-and-play foundation.
Step 1: Start with the Template
To make setup easier, a ready-made template is available in your account.
- Go to Content > Catalog > Programs.
- Select Post-Registration Event Journey.
- Choose the folder where you want to save it.
- Click Download.
Step 2: Set Up Your Trigger(s)
This journey begins when someone registers for an event. Set up your segment or list logic to include confirmed registrants only.
Example segment logic options:
- Behavior > In All Time > Submitted > At least one of these > Select your event or webinar registration form(s)
- Profile/List Field > Status > Equals or Contains > Registered
- Profile/List Field > Registered > Equals or Contains > True
Note: Make sure only confirmed registrants are included so reminders and follow-ups are sent to the right audience.
Create a Segment for Attendees: This will be used in branch logic to separate those who attended from those who didn’t.
- Profile/List Field > Status > Equals or Contains > Attended
Step 3: Create Your Emails
Prepare and approve all emails before adding them to the Automated Program. Once added, edits to the original templates won’t automatically update the program version.
Recommended email flow:
| Timing | Content Ideas | |
|---|---|---|
| 1. Thank You + Add to Calendar | Immediately after registration | Thank them for registering, confirm event date and time, and include calendar links. CTA: “Add to Calendar” or “Get Ready.” |
| 2. Event Reminder | 1 day before event | Highlight agenda, speakers, or key takeaways. Include how to join and a reminder of what they’ll gain. CTA: “See What’s Ahead” or “Share with a Friend.” |
| 3. (If Attended) Thank You + Replay Link | 1 day after event | Thank attendees, include replay link, and optional short survey. CTA: “Watch Again” or “Share Your Experience.” |
| 4. (If Attended) Related Resources or Next Steps | 3–5 days later | Link to relevant content or next events, or invite to book a demo. CTA: “Continue Learning” or “Let’s Talk.” |
| 5. (If Did Not Attend) Sorry We Missed You + On-Demand Access | 1 day after event | Friendly “Sorry we missed you” message with replay link and upcoming event schedule. CTA: “Watch Now” or “See What’s Next.” |
To access matching email wireframes:
- Go to Content > Catalog > Messages.
- Select the templates matching the titles above.
- Choose the folder where you’d like to save them.
- Click Download.
These templates are unbranded so you can easily apply your own design and style.
Step 4: Build the Automated Program
Once your content is ready, open the saved template and configure your workflow.
- Go to Automation > Automated Programs.
- Click the Templates tab and find your saved “Post-Registration Event Journey.”
- Hover over the program name and click the paper icon (+ Create Program from Template).
- Click Create Program.
Program Setup
- Under the Settings tab, update your program name and description if needed.
- Click Select Sources and choose your registered contact segment.
- Ensure entrants can start immediately or according to your event schedule.
- Enable Suppress entrants on suppression lists (recommended).
- Click Save.
Program Flow
- In the Build tab, select Program Messages and add your prepared emails.
- Next, go to Lists & Segments and add your Attended segment (Status equals Attended).
- Open Program Flow and assign each message to its proper step.
- Review and adjust Wait Steps between each email to match your event timing.
- Add a branch for Attended vs. Did Not Attend to control which follow-ups are sent.
- Optional: For attendees, add a final step to move contacts to a Nurture Campaign list for ongoing engagement.
- Click Save.
Step 5: Run & Monitor
When everything looks good, go to Actions > Start Program.
After launch, monitor engagement and attendance data to see which communications drive the most participation. Use these insights to refine timing, content, and follow-up strategies for future events.