Connect Your Act-On Account to Google Ads

  • Updated

This article provides an overview of Act-On’s Google Ads integration. Learn how to access, connect to, and use Google Ads with your Act-On account!


Access Google Ads

To connect your Google Ads account, you'll first need to locate your Google Ads Customer ID to establish a connection within Act-On. To do this:

  1. Log into your Google Ads account
  2. View your Customer ID, located on the top-right corner of your home screen


Connect Act-On to Google Ads

Next, connect your Act-On account to Google Ads:

  1. In your Act-On account, go to Settings > Connectors
  2. Select Google > Google Ads on the Connectors homepage
  3. Click Connect
  4. In the pop-up window, enter your Google Ads Customer ID and click Sign in with Google
  5. Choose the account you'd like to connect with
  6. Click Continue
  7. Once you’ve added your Google Ads Customer ID, click Configure to configure your account to track individual ads
  8. Enter your Unique Ad Parameter, Keyword Parameter, and Match Type Parameter, then click Submit
    • You can use the provided default parameters or customize your own

Heads up! The Unique Ad parameter is required for a primary feature of Google Ads reporting to function. This parameter allows Act-On to associate incoming leads from Google Ads to their respective costs.


View Your Google Ads Report

To see Google Ads reporting in your Act-On account:

  1. Go to Inbound > Google Ads Report
  2. Select your date range and your display type
    • In the Keywords by ad group view, you'll see the keywords you've enabled. Click on a number in the table to see an expanded view of ad metrics, including clicks and device types.
    • In Ads by ad group, you'll see your ads. Click on a campaign or category to expand these and see each ad as it displays in search results.

Reporting Fields

  • Status: The current status of your ad campaign – enabled (green checkmark), paused (yellow triangle), or deleted (red 'X')
  • Max CPC: This is the maximum cost-per-click amount you have agreed to pay for each click
  • Clicks: The number of clicks your ad has received
  • Impr: The number of impressions your ad received – an impression is a display of the ad to a unique visitor
  • CTR: The click-through rate of your ad
  • Avg. CPC: The average cost-per-click of your ad
  • Cost: The total cost of your ad
  • Google Conv: Conversions on goals defined in Google Ads
  • Avg. Pos: The average position of your ad in the list of ads displayed
  • Leads: The number of leads generated from the ad
  • Cost/Lead: The cost per lead from the ad
  • Conv. Rate: The conversion rate of clicks to leads from the ad

Refresh or Download Your Google Ads Report

  • Click the Refresh link to see the most recent data in your report.
  • Click the Download link to download a .CSV file of your report or Print to print it

Disable the Adblock Plus Chrome Extension

If you currently have the Adblock Plus extension enabled on your Chrome Browser, this will prevent your Google Ads connection with the Act-On Platform.

To disable this extension:

  1. In your Chrome browser, go to Settings > Extensions
  2. Click Remove
  3. Refresh your browser

Tip! See our Google Ads FAQs and Troubleshooting guide for additional help with setting up the Google Ads Connector.

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