Conversion Tracking with Google Analytics

You can connect Act-On with Google Analytics to track your conversions and completed marketing goals.

1. Create goals in Google Analytics and set the criteria for tracking them
   • See this Google help page for details
2. Once that's done, embed the Google Analytics tracking ID on the Act-On Landing Pages where your forms are hosted
3. Lastly, set up Act-On's Google Analytics connector to link Act-On content towards the goals you've set up