Search engine optimization (SEO) is what determines whether your web pages and landing pages show up in a search engine's organic, unpaid results - and how high up the list they land. Act-On's SEO Audit feature checks your pages and posts against Google's indexing guidelines and tells you exactly what to fix, from your page title to your H1 headings, so you don't have to guess at what's holding your rankings back.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
You can learn more about SEO from Moz’s Beginner’s Guide to SEO.
The Act-On SEO Audit Feature
The Act-On SEO Audit feature provides marketers with an easy way to verify that their web pages and posts are compliant with Google’s indexing guidelines. Using this feature, a report is provided that details what changes need to be made to ensure SEO compliance. For example, users will receive recommendations about their page title, URL page name, page description, H1 headings, body content and more.
Marketing users can access the SEO Audit feature in several ways:
- Inbound > SEO Audit Web Pages
- Inbound > SEO Audit Landing Pages
- Inbound > SEO Audit Forms
- Landing page editor (Using the SEO tab)
- Act-On’s WordPress plug-in (Click the SEO Audit icon)
- Act-On’s Drupal plug-in (Click the SEO Audit icon)
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