SEO Audit Overview

Act-On’s SEO Audit feature provides marketing users with an easy way to verify that their web pages and posts are compliant with Google’s indexing guidelines.

Using this feature, a report is generated that details the changes that need to be made to ensure SEO compliance. For example, users will receive recommendations about their page title, URL page name, page description, H1 headings, body content, and more.

1. Click on Inbound > SEO Audit > SEO Audit Web Pages.
2. Click New SEO Audit.
   • Enter the URL (beginning with 'HTTP://'), or click the drop-down arrow to select a web page that is being tracked by the Beacon Tracking code.
   • Enter an Audit Report Name.
   • Enter a Keyword or Keyword Phrase to audit.
   • Click the drop-down to select a Folder to store your audit.
3. Click Add.

A new tab will open that contains your SEO Audit Report and score:

Once the web page is added you can hover over it to delete it, re-audit it, move it to another folder within the page, or view the report.

Add SEO Keywords to Audit Your Web Pages

1. Hover over the audit, click the down arrow and select Report:
   
   
   
   
2. In Select Keywords for Analysis dialog, click the checkbox next to any additional keywords you wish to audit. You can also enter a new keyword next to Add keywords to this list and click Add.
   
   
3. Click Save Keyword Selection and your SEO Audit Report will automatically update.
   
   
   

Add SEO Keywords to Audit Your Landing Pages

1. Click on Inbound > SEO Audit > SEO Audit Landing Pages.
2. Hover over the Landing Page, click the down arrow, and select Report.
3. In Select Keywords for Analysis dialog, click the checkbox next to the keyword you wish to audit or enter a keyword in the Add Keywords to this list field, and click Add.
4. Once you've added the keywords, click Save Keyword Selection and your SEO Audit Report will update automatically.

Edit Your Landing Page and Re-audit

1. Make updates to your landing page, save, and return to the SEO Audit section.
2. Your SEO Audit Report will automatically update your score based on the changes you've made.
   
   

Add SEO Keywords to Audit Your Forms

1. Click on Inbound > SEO Audit > SEO Audit Forms.
2. Open the folders that contain your forms.
3. Hover over the Form, click the down arrow, and select Report.
4. In Select Keywords for Analysis dialog, click the checkbox next to the keyword(s) you wish to audit or enter a keyword in the Add Keywords to this list field, and click Add.
5. Click Save Keyword Selection.

Once the Audit is complete, edit your forms (focusing on the SEO section) and conduct a re-audit.

1. Navigate back to Inbound > SEO Audit > SEO Audit Forms
2. Hover over the Form, click the down arrow, and select Report.
3. Click Re-Audit.
   
   

Organizing Your Audit Reports

To create folders for your SEO Audit Reports:

1. Navigate to Inbound > SEO Audit > SEO Audit Web Pages/Landing Pages/Forms.
   
   
2. Hover over the folder names and click Manage:
   
   
3. In the screen that appears, you can add, remove, and rename your folders.

To clear old, unused reports from your SEO Audit view:

1. Navigate to Inbound > SEO Audit > SEO Audit Web Pages/Landing Pages/Forms.
2. Hover over any report and click the green dropdown arrow.
3. Choose Delete.