Inserting Hyperlinks in Emails

How It Works

When a recipient clicks the hyperlink within an email, Act-On will place a cookie on their browser, making them a "known visitor". Next time the recipient navigates to your website you will be able to identify them by name and email.

By default, Act-On will change the URLs of all your hyperlinks to make them trackable in the system. This involves adding UTM parameters and other details to the end of your links. If you would like a link to not be trackable and not include these parameters, add this text to the very end of your link URL:

?t=/vcard/

Insert a Hyperlink

1. Create a new email, or edit an existing email draft
2. Hover over the Rich Text block, and click the Pencil icon
3. Highlight any text, or click on an image that you want to hyperlink
4. Click Insert/Edit Link
5. Enter the URL (always include "http://" or "https://" at the start)
   • Optionally, specify a target: open in the same or a new browser window
   • Optionally, add a title to this hyperlink for reporting purposes
6. Click Insert

Remove a Hyperlink

1. Highlight any text or image that you want to unlink
2. Click Unlink (next to the Link icon)
3. If desired, follow the steps above to insert a new hyperlink