Hyperlinks are one of the most effective ways to drive engagement in your emails. Links help guide recipients to take action, visit key resources, and interact with your website or content.
Quick Reference - Click to Expand
- Add links: Highlight text → Insert link (popup formatting).
- Supported blocks: Title, Paragraph, List, Button, Table, and AI Create.
- Image links: Select image → Action → Open web page.
-
Tracking: All links track by default; add
ao-notrack=1to disable. - Link styling: Set link color in Global Styles; underline via popup formatting.
Try it like this: Add a hyperlink to the first CTA in your email and monitor click activity in the Sent Message Report to see exactly who engaged.
How Link Tracking Works
When a recipient clicks a hyperlink in your email, Act-On places a cookie on their browser. This identifies them as a known visitor, enabling Act-On to recognize them by name and email when they return to your website.
Act-On automatically makes all hyperlinks trackable by rewriting URLs with UTM parameters and tracking data. If you do not want a link to be tracked, you can disable this behavior by adding ao-notrack=1 to the anchor tag in the HTML source.
<a ao-notrack=1 href="https://www.google.com">Visit Google</a>Hyperlinks in the Email Composer
- Add or edit links in Title, Paragraph, List, Button, Table, or AI Create blocks using the popup formatting options. These options include underlining, removing links, and customizing appearance. Set the default link color under Global Styles.
- To add a link to an image:
- Add or select an image content block.
- In the sidebar under Action → Image link, choose Open web page.
- Enter the destination URL.