Allow your contacts to opt in or out of specific email categories with the Subscription Management feature. Once you have enough Contacts who have subscribed to your categories, you can begin sending messages to your contacts by category.
If you haven't set up Subscription Management, see this article first: How to Set Up Subscription Management.
In the Email Composer:
- Open the email or email template you want, or create a new one.
- In the Settings tab, under Communication Type, select a Subscription category.
For legacy emails:
- Open the legacy email you want.
- In the right column, choose a Subscription Category from the drop-down:
The message will be sent to all contacts in the Marketing List that have subscribed to the category of choice. Contacts who were not subscribed to the category of the message will be reflected in the report as Suppressed, with 'Not Subscribed' as the reason for suppression.