How to Scrub Email Addresses

  • Updated
When creating lists in Act-On, you can add, import, and upload as many lists and records as you wish. Sometimes, specific records may not contain the proper email address format. You can identify these records within the list and then 'scrub' them to ensure that the addresses are correctly formatted. 


  1. Click Contacts and choose Marketing Lists
    • Or, select Other Lists > Form Submissions or Webinar Lists
  2. Click the drop-down arrow on the right
  3. Click Maintenance > Scrub Email Addresses
  4. Verify the First Name, Last Name, and Email information shown in the pop-up window
  5. If any values need correction, click on the field and edit the value
  6. Click the green checkmark icon in the right-hand column to save the change
    • You can also click the ID badge icon in the right-hand column to edit all the other fields for that record within the list

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