The Paragraph and List content blocks let you format and organize text clearly and consistently across your designs. The Paragraph block is ideal for long-form content and descriptive text, giving you precise control over font styles, colors, and spacing. The List block helps you display ordered (numbered) or unordered (bulleted) lists with customizable indentation and spacing - keeping your messages easy to read and accessible.
Quick Reference (Advanced Users) - Click to Expand
- Paragraph Block: For body text, long descriptions, and styled paragraphs.
- List Block: For numbered or bulleted lists with custom styles and spacing.
- Formatting Tools: Popup toolbar for bold, italics, colors, links, and more.
- Block Options: Control padding, visibility (mobile/desktop), and internal links (Landing Pages only).
- Links: Add URLs, email links, media files, or Act-On assets.
How to Use the Paragraph Content Block
- Insert: Drag the Paragraph content block from the Content tab onto a Row in your design.
- Customize: Use the sidebar to set the font family, weight, size (in pixels - e.g., 16px ≈ 12pt), text and link colors, alignment, line height, letter and paragraph spacing, and text direction.
- Block Options: Adjust padding, or choose to hide on mobile or desktop. For Landing Pages, you can also add a block identifier for internal links (learn more).
How to Use the List Content Block
- Insert: Drag the List content block into your design where you want bullet points or numbering.
- Customize: Use the sidebar to set font, color, alignment, line height, letter spacing, text direction, and Block options - identical to those available in the Paragraph block.
Additional List Features
- List type: Choose between ordered (numbered) or unordered (bulleted) lists.
- List style type: Customize bullet or numbering style (e.g., discs, circles, or numbers).
- Start list from: For ordered lists, choose the starting number to continue sequences.
- List item spacing and indent: Fine-tune space between items and indentation levels.
Popup Formatting Options
When you select a Title, Paragraph, Button, List, Table, or AI Create block, a floating toolbar appears with formatting controls.
Available options include:
- Bold, Italic, Underline, Strikethrough
- Text color and background color
- Superscript and subscript
- Clear formatting
Additional insert options:
- Special characters
- Emoticons
- Nonbreaking spaces
Click to minimize the popup toolbar when editing Paragraph, List, Table, or AI Create blocks.
Insert or Edit Links
- Highlight the text you want to turn into a link, then click in the popup toolbar.
- Choose the Link Type (URL, Email, or Tel) and enter the link details. For Landing Pages, you can also select Internal link to jump to another content block by its identifier. (Learn more)
- This option is not available in a Button block.
- To remove a link, place your cursor on the linked text and choose Remove link from the popup toolbar.
Mailto Example
To create an email link (mailto):
- Highlight the text to use as a link, then click (Insert/edit link).
- Set the Link Type to E-MAIL and enter the recipient’s Email address, Subject, and optional Message.
- Click OK to save. For example:
When clicked, the recipient’s email client opens a new email with your prefilled subject and message:
Asset Links
You can link directly to Act-On assets, including:
- Landing Page: Direct recipients to a campaign landing page.
- Media file: Link to a downloadable file from your Act-On media library.
- Opt-out (Email Composer only): Choose between a full opt-out, subscription preferences, or unsubscribe-only link.
- View in browser (Email Composer only): Provide a browser fallback for recipients using email clients with limited HTML rendering.
Note: Asset links are not available in Button blocks.