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Advanced Contacts Features
When you were a new user getting confident with Act-On, you added your contacts, synced with your CRM if your organization uses one with Act-On, and learned about segments. Now we'll talk about some advanced features to get the most from your contacts databases. Why this matters: A well-organized, well-scored, well-maintained contacts database is what lets you find the right segment quickly ...
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Email Design for the Best Engagement
When you were a new user getting confident with Act-On, you addressed, designed, reviewed, and sent a basic email with text, images, and a responsive design. Now we'll talk about some advanced features to make your emails successfully engaging. There are many options available in Act-On to design emails that speak your organization's language and brand while being sharp, friendly, professional,...
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Advanced Landing Page Features
When you were a new user getting confident with Act-On, you designed a basic Landing Page and optimized it for different devices. Now we'll talk about some advanced features to make your Landing Pages more inviting and captivating to your prospects. Why this matters: A landing page's job is to convert visitors — templates, richer content blocks, and SEO controls are what separate a page that j...
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Advanced Forms Features
When you were a new user getting confident with Act-On, you designed a basic Form with checkboxes and reCAPTCHA and embedded it in a Landing Page. Now we'll talk about some advanced Forms features to maximize the conversion rate of your prospects from anonymous to known (having an associated email address). Why this matters: Every added form feature here — opt-in handling, ad blocker detection...
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Advanced Automated Programming
Once you're comfortable with Act-On as a new user getting confident with the product, and you've built and run a basic Automated Program, these advanced features help you take it further: deliver more sophisticated marketing campaigns with less manual effort, and keep better tabs on how they're performing. Why this matters: The basic building blocks of an Automated Program can only take a camp...
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