Advanced Landing Page Features

  • Updated

When you were a new user getting confident with Act-On, you designed a basic Landing Page and optimized it for different devices.

Now we'll talk about some advanced features to make your Landing Pages more inviting and captivating to your prospects.

Landing Page Templates

  • Save a Landing Page as a template directly from your editing session. See Saving Options.
  • Choose one of our ready-made Landing Page templates from the Template Catalog. Learn more
    (Legacy Landing Page templates are also available in the Content Catalog)
  • Create folders to organize & control access to Landing Page templates in Content > Landing Pages > Templates tab. For example, allow sales users access only to the templates they need. See Landing Page Manager.
  • Upload a complete HTML file as a template for a Landing Page. See Using a Custom Landing Page with Act-On Template Language.

More Building Blocks!

The following blocks are available in the Landing Page composer:

  • Custom Content: add your existing HTML, CSS, and JavaScript
  • Icons: improve 'scan' readability with icons
  • Slideshow: create a dynamic image carousel 
  • Map: add a location, for example, if promoting a real-life event
  • Social share: for visitors to easily share on social media
  • RSS feed: share an up-to-date list of your recent content

See Landing Page Content Blocks.

More Landing Page Design Options 

Also see the Landing Page Deployment Guide.

Landing Page SEO

Control the way that the Landing Page appears in search engine results and other places, such as social media. See Landing Page SEO.

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