Advanced Landing Page Features

Custom Content: add your existing HTML, CSS, and JavaScript
Icons: improve 'scan' readability with icons
Slideshow: create a dynamic image carousel
Map: a dd a location, for example, if promoting a real-life event
Social share: for visitors to easily share on social media
RSS feed: share an up-to-date list of your recent content

When you were a new user getting confident with Act-On, you designed a basic Landing Page and optimized it for different devices.

Now we'll talk about some advanced features to make your Landing Pages more inviting and captivating to your prospects.

Landing Page Templates

Save a landing page as a template directly from your editing session. See Landing Page Composer Overview
The Act-On content catalog has ready-made Landing Page templates for you to use as-is or as a basis for your own design. See Using Content Catalog Landing Page Templates
Upload a complete HTML file as a template for a Landing Page. See Using a Custom Landing Page with Act-On Template Language
Create folders to organize & control access to Landing Page templates in Content > Landing Pages > Templates tab. For example, allow sales users access only to the templates they need. See Organizing Your Landing Pages and Templates

The following blocks are available in the Landing Page composer:

Styling options are available for margins, font, and color. See Landing Page Styling Overview
Add a favicon (the icon in the browser tab when visiting your Landing Page) to further your brand. See How to Add a Favicon to your Act-On Landing Pages
Video is a great way to add engaging content to your Landing Page, and it can help drive conversion. See Embed a Video in a Landing Page
If your Landing Page contains long-format content, such as a newsletter, you can use anchors to help readers quickly access what they want. See Using Anchors in Landing Pages

Control the way that the Landing Page appears in search engine results and other places such as social media. See Landing Page SEO.