Leads

• Best Practice: How to Manage Leads Before Adding Them to Your CRM

  Use Act-On to maximize the potential of contacts not yet in your CRM to be MQLs with the following two steps: Step 1: Nurture Your non-CRM Contacts Create a nurturing process for your non-CRM contacts as follows: A. Segment the Contacts The contacts will likely be at different stages; some nearly MQLs some completely new. Segment the contacts based on their buying stages, for example using lead...

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• Capturing Leads with a Sign-Up Form

  In digital marketing, web forms are essential for initiating engagement with your prospects and customers. Web forms are essentially a handshake between you and a prospect, who provides contact information in exchange for something of value – whether it's a webinar, premium content to download, a limited-time offer, or simply requesting to be contacted. With Act-On, you can create professional-...

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• Starting a Lead Nurture Program

  Drip marketing simply means sending marketing messages at a specific tempo. Like the drip irrigation systems they’re named after, these messages land right where they’re supposed to go, over time, with a minimum of waste. 1. Target your intended audience with segmentation  List segmentation is a key activity when deciding who to send emails to, and what type of content to send. If you have not ...

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