Leads

• Best Practice: How to Manage Leads Before Adding Them to Your CRM

  Contacts who aren't in your CRM yet still have value — you just need a process to get them ready before you hand them off. That process comes down to two moves: nurture them until they look like an MQL, then push them to your CRM automatically once they qualify. Why this matters: Pushing unqualified contacts to your CRM clutters sales' queue and trains them to ignore marketing leads. Nurturing...

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• Capturing Leads with a Sign-Up Form

  In digital marketing, web forms are essential for initiating engagement with your prospects and customers. Web forms are essentially a handshake between you and a prospect, who provides contact information in exchange for something of value – whether it's a webinar, premium content to download, a limited-time offer, or simply requesting to be contacted. With Act-On, you can create professional-...

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• Starting a Lead Nurture Program

  Drip marketing means sending marketing messages at a specific, predictable pace. Like the drip irrigation systems they're named after, these messages land right where they're supposed to go, over time, with a minimum of waste - and a well-built nurture program is one of the most reliable ways to run drip marketing in Act-On. Why this matters: A nurture program keeps the right message in front ...

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