Marketing & Strategies
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A Few Words About Marketing Strategy
In the world of marketing, there are always pressing needs and deadlines to launch content/campaig...
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Marketing Automation Strategy
Act-On is a marketing automation platform. What that means is that we put a large number of tools ...
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Creating and Initializing a Marketing Funnel
Once your marketing-to-sales processes are reasonably well-articulated, you’re ready to start mode...
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Tracking Form Submissions from Different Marketing Channels
Act-On makes it easy to present a form that accepts contact information (such as newsletter signup...
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Using the Marketing Calendar
On occasion, it can be difficult to keep track of all the marketing activities that have occurred ...
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Create an Exclusive Content Strategy
Content marketing is the link between brand awareness and lead generation. It builds familiarity a...