Marketing & Strategies

• A Few Words About Marketing Strategy

  In the world of marketing, there are always pressing needs and deadlines to launch content/campaigns.  But taking an occasional step back to identify goals and refine your strategy will almost always pay off in better long-term results. Strategic Marketing Questions What is your biggest marketing need right now? Which parts of the marketing funnel/journey work best right now? And where do your...

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• Marketing Automation Strategy

  Act-On brings a large number of marketing tools together in one platform, and understanding how those tools map onto the broader arc of how a buyer moves from unaware to customer makes it much easier to see why a given feature exists and when to reach for it. The concepts below are the framework Act-On is built around - the day-to-day tools you and other marketers use all tie back into one of t...

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• Tracking Form Submissions from Different Marketing Channels

  Act-On makes it easy to present a form that accepts contact information (such as newsletter signups and event registrations) and stores that information in a dedicated list so that you can use them for invitations, promotions, follow-ups, and other mailings. Why this matters: Knowing which channel actually drove a form submission - your homepage, an email campaign, a specific web page - tells y...

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• Using the Marketing Calendar

  On occasion, it can be difficult to keep track of all the marketing activities that have occurred or are scheduled. To help keep you organized, your Act-On account can provide you with a snapshot of all your marketing activities within the Marketing Calendar page. This page shows all previously sent messages, scheduled messages, and webinars (via the integration with WebEx Event Center, Citrix ...

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• Create an Exclusive Content Strategy

  Content marketing is the link between brand awareness and lead generation. It builds familiarity and trust with prospects by providing information that resonates – in the right format, through the right channel, at the right time. These best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles. To Do: Obtain support from yo...

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