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Account Based Marketing
Account Based Marketing (ABM) shifts the unit of marketing from the individual lead to the whole account. Instead of targeting one contact at a time, you look at every person at an account together, score the account as a group, and build campaigns that speak to the account-level buying committee. Act-On's ABM module gives you the dashboard, reporting, grouping, and send tools to do that work o...
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The Account Report
The Account Report is the profile view for a single account. It pulls together Act-On behaviour data and CRM data to show you every lead and contact associated with the account, their combined activity on a single timeline, and a roll-up score for the whole account. If the Contact Report is the file on one person, the Account Report is the file on the whole company. Who does this: Marketing op...
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