Once your Webinar Campaign is live, Act-On gives you several reports so you can measure registrations, email engagement, and attendance. This article covers where to find the reports, what each one is for, and the data available in the Attendance report specifically.
Who this is for
Anyone who wants to review how their webinar promotion performed and who attended, either during the promotional period or after the event.
What reports are available
Four reports are available from any Webinar Campaign. Exactly which ones appear depends on what messages and assets you have sent:
- Signup Form Activity report: form views, submissions, and sources. Signup Form Activity report
- Landing Page reports: landing page views and conversions for each of your webinar landing pages. Landing Page reports
- Sent Message reports: opens, clicks, bounces, and engagement for every message in the campaign. Sent Message reports
- Webinar Attendance report: registrations, approvals, and who actually showed up. See below
Combined reports for grouped messages
If you sent multiple Invitation Messages (or any other grouped asset), Act-On produces a Combined report in addition to the individual report for each send. The Combined report aggregates the data so you can see overall performance at a glance.
View reports from the Webinar Campaign
The easiest way to get to any report is from the Webinar Campaign itself:
- Go to Automation > Webinars.
- Click your Webinar Campaign in the listing.
- Click Reports.
The Signup Form Activity report opens by default. To switch reports, click the report title at the top. A drop-down menu shows every report available for that campaign.
View reports directly (outside the campaign)
You can also open the reports on their own, from the area of Act-On where the asset lives. For example:
- Form report: Content > Forms > hover your form > View Form Report.
- Attendance report: Automation > Webinars > click the campaign > Attendance.
The Attendance report
The Attendance report (also called the Webinar Final Report) is the one you will spend the most time in after your event. It combines a donut chart of who did what with a downloadable participant list.
What you can do in the report
From the Attendance report, the main actions available are:
- Import Attendance Data from Zoom: syncs attendance from Zoom so the report is up to date. Use this if Zoom's automatic sync has not caught up yet.
- Interactive chart: click a segment of the donut to show or hide that category.
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Download chart data: from the chart menu, you can save the chart as a printed page, JPEG image, PDF, or CSV.
- Print Chart opens your browser's print dialog with the chart and the event registration table.
- Download JPEG image saves a high-resolution image of the donut chart with category labels.
- Download PDF saves a PDF version of the chart.
- Download CSV exports two columns: the category name and the count of participants in each.
- Download Participant Data: downloads an XLS file with the full event registrant list. This is identical to the Webinar Registration List.
Attendance categories
Every registrant and attendee is placed in one of the following categories:
| Category | Who it covers |
|---|---|
| Signed Up / Approved / Attended | Contacts who registered, were approved, and attended. |
| Signed Up / Approved / No Show | Contacts who registered, were approved, and did not attend. |
| Did Not Sign Up / Attended | Contacts who attended without pre-registering. This appears if registration was not required and invited contacts joined directly. |
| Signed Up / Pending Approval / No Show | Contacts who registered, were still pending approval at the time of the event, and did not attend. |
| Signed Up / Rejected / No Show | Contacts who registered, were rejected, and did not attend. |
Missing a report?
If a report you expected is missing from the Reports drop-down, one of two things has usually happened:
- The underlying asset was deleted. For example, if you deleted the Landing Page, the Landing Page report is no longer available.
- You deleted the original Webinar Campaign and started a new one for the same Zoom event. The new campaign does not inherit reports from the old one.
When this happens, the workaround is to build an aggregate report using Automation > Campaigns, pointing at the Webinar Campaign assets you still have.
Quick reference
- All reports: Automation > Webinars > click the campaign > Reports > click report title to switch
- Attendance only: Automation > Webinars > click the campaign > Attendance
- Pull latest attendance: Import Attendance Data from Zoom (inside the Attendance report)
- Download everyone who registered: Download Participant Data (XLS)
- Combined reports appear automatically when you send multiple messages of the same type