The SMS message report provides performance reporting on your sent SMS messages.

Access the report

Go to SMS > Messages > Sent Messages
Click on the title of a sent message to access the report

Report sections

The report has two main sections:

Metrics & Charts
Summaries & Details

Metrics & Charts

Metrics and charts section is divided into multiple pages accessed by clicking on the metric-specific tabs/tiles on the top of the page.

Report Tab	Contents
Summary	All metrics and a summary chart for the SMS Message
Sent	Chart showing delivered and average delivery rate across all SMS sends. Table showing send status per recipient.
Clicked	Chart showing clickthroughs and the average click rate across all SMS sends. Table showing recipients who clicked on a link in the message.
Replied	Chart showing SMS replies and the average reply rate across all SMS sends. Table showing recipients who replied to the message, including the text of the reply.
Failed	Chart showing failed reasons. Table showing recipients who did not receive the messages due to delivery failure.
Opted-Out	Chart showing opted-out and average opted-out rate across all SMS sends. Table showing recipients who opted out after receiving the message.

Metrics

Sent	Count of unique recipients (mobile phone numbers) included in the send. Matches the Total Recipients count in the message details.
Failed	Count of unique recipients that did not receive the sent message. This is usually due to the mobile carrier blocking the message.
Delivered	Count of unique recipients who received the message. Calculated as (# Sent - # Failed).
Clicked	Count of unique recipients who clicked on a link in the message. The link must be an Act-On short URL and click tracking must be enabled.
Replied	Count of unique recipients who replied to the message.
Opted-Out	Count of unique recipients who opted out after receiving the message (i.e. replied with “STOP”).
Total Clicks	Count of total clicks on a message link. May include multiple clicks by the same recipients.
Total Replies	Count of total replies to the message. May include multiple replies by the same recipients.

Percentages

Failed Rate	Failed / Sent *100
Delivered Rate	Delivered / Sent *100
Clicked Rate	Clicked / Delivered *100
Replied Rate	Replied / Delivered *100
Opted-Out Rate	Opted-Out / Delivered *100

Summaries & Details

In the right side panel, you will first see the text of the message that you sent. Below this are details and summaries about the message Sender, Recipients, and Credits.

Section	Contents
Message Details	Sent By {User Name} Sent on {Sent Date and Time}
Recipient Lists	All Marketing Lists and Segments selected for this SMS Message
Recipient Summary	A line-by-line breakdown of the calculation of Total Recipients
Credit Summary	A breakdown of Messages Sent and Credits per message, which determine the total Credits charged. Note that Credits per message is a multiplier.

Recipient Lists

Counts

Per list count of contacts in selected lists

Recipient Summary

Selected Recipients	Sum of contacts from selected lists
Recipients w/o phone	Count of contacts who don’t have a phone number in the selected lists
Recipients not opted in	Count of contacts who are not opted in to receive SMS
Duplicates	Count of duplicate mobile phone numbers in selected lists
Total Recipients	Count of recipients included in the message send Equals the “Sent” metric

Credit Summary

Messages sent

Count of SMS messages that were sent

Credits per message

Count of credits used per message.

1 credit = 1 message

1 message = Up to 160 characters

Credits charged

Total cost of the message in SMS credits