The SMS message report provides performance reporting on your sent SMS messages.
Access the report
- Go to SMS > Messages > Sent Messages
- Click on the title of a sent message to access the report
Report sections
The report has two main sections:
- Metrics & Charts
- Summaries & Details
Metrics & Charts
Metrics and charts section is divided into multiple pages accessed by clicking on the metric-specific tabs/tiles on the top of the page.
| Report Tab | Contents |
|
Summary |
All metrics and a summary chart for the SMS Message |
|
Sent |
Chart showing delivered and average delivery rate across all SMS sends. Table showing send status per recipient. |
|
Clicked |
Chart showing clickthroughs and the average click rate across all SMS sends.
Table showing recipients who clicked on a link in the message. |
|
Replied |
Chart showing SMS replies and the average reply rate across all SMS sends. Table showing recipients who replied to the message, including the text of the reply. |
|
Failed |
Chart showing failed reasons. Table showing recipients who did not receive the messages due to delivery failure. |
|
Opted-Out |
Chart showing opted-out and average opted-out rate across all SMS sends. Table showing recipients who opted out after receiving the message. |
Metrics
|
Sent |
Count of unique recipients (mobile phone numbers) included in the send. Matches the Total Recipients count in the message details. |
|
Failed |
Count of unique recipients that did not receive the sent message. This is usually due to the mobile carrier blocking the message. |
|
Delivered |
Count of unique recipients who received the message. Calculated as (# Sent - # Failed). |
|
Clicked |
Count of unique recipients who clicked on a link in the message. The link must be an Act-On short URL and click tracking must be enabled. |
|
Replied |
Count of unique recipients who replied to the message. |
|
Opted-Out |
Count of unique recipients who opted out after receiving the message (i.e. replied with “STOP”). |
|
Total Clicks |
Count of total clicks on a message link. May include multiple clicks by the same recipients. |
|
Total Replies |
Count of total replies to the message. May include multiple replies by the same recipients. |
Percentages
|
Failed Rate |
Failed / Sent *100 |
|
Delivered Rate |
Delivered / Sent *100 |
|
Clicked Rate |
Clicked / Delivered *100 |
|
Replied Rate |
Replied / Delivered *100 |
|
Opted-Out Rate |
Opted-Out / Delivered *100 |
Summaries & Details
In the right side panel, you will first see the text of the message that you sent. Below this are details and summaries about the message Sender, Recipients, and Credits.
| Section | Contents |
|
Message Details |
Sent By {User Name} Sent on {Sent Date and Time} |
|
Recipient Lists |
All Marketing Lists and Segments selected for this SMS Message |
|
Recipient Summary |
A line-by-line breakdown of the calculation of Total Recipients |
|
Credit Summary |
A breakdown of Messages Sent and Credits per message, which determine the total Credits charged. Note that Credits per message is a multiplier. |
Recipient Lists
|
Counts |
Per list count of contacts in selected lists |
Recipient Summary
|
Selected Recipients |
Sum of contacts from selected lists |
|
Recipients w/o phone |
Count of contacts who don’t have a phone number in the selected lists |
|
Recipients not opted in |
Count of contacts who are not opted in to receive SMS |
|
Duplicates |
Count of duplicate mobile phone numbers in selected lists |
|
Total Recipients |
Count of recipients included in the message send Equals the “Sent” metric |
Credit Summary
|
Messages sent |
Count of SMS messages that were sent |
|
Credits per message |
Count of credits used per message. 1 credit = 1 message 1 message = Up to 160 characters |
|
Credits charged |
Total cost of the message in SMS credits |
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