The SMS Report provides performance data on your sent SMS messages.
Access the Report
- Go to SMS > Messages > Sent Messages.
- Click the title of a sent message to access the report.
Report Sections
The report has two main sections:
- Metrics & Charts
- Summaries & Details
Metrics & Charts
The metrics and charts section is divided into multiple pages accessed by clicking on the metric-specific tabs/tiles at the top of the page.
| Report Tab | Contents |
|
Summary |
All metrics and a summary chart for the SMS Message |
|
Sent |
A chart showing delivered and average delivery rate across all SMS sends. Table showing send status per recipient. |
|
Clicked |
Chart showing clickthroughs and the average click rate across all SMS sends. Table showing recipients who clicked on a link in the message. |
|
Replied |
Chart showing SMS replies and the average reply rate across all SMS sends. Table showing recipients who replied to the message, including the text of the reply. |
|
Failed |
Chart showing failed reasons. Table showing recipients who did not receive the messages due to delivery failure. |
|
Opted-Out |
Chart showing opted-out and average opted-out rate across all SMS sends. Table showing recipients who opted out after receiving the message. |
Metrics
|
Sent |
Count of unique recipients (mobile phone numbers) included in the send. Matches the Total Recipients count in the message details. |
|
Failed |
Count of unique recipients that did not receive the sent message. This is usually due to the mobile carrier blocking the message. |
|
Delivered |
Count of unique recipients who received the message. Calculated as (# Sent - # Failed). |
|
Clicked |
Count of unique recipients who clicked on a link in the message. The link must be an Act-On short URL, & click tracking must be enabled. |
|
Replied |
Count of unique recipients who replied to the message. |
|
Opted-Out |
Count of unique recipients who opted out after receiving the message (i.e., replied with “STOP”). |
|
Total Clicks |
Count of total clicks on a message link. May include multiple clicks by the same recipients. |
|
Total Replies |
Count of total replies to the message. May include multiple replies by the same recipients. |
Percentages
|
Failed Rate |
Failed / Sent *100 |
|
Delivered Rate |
Delivered / Sent *100 |
|
Clicked Rate |
Clicked / Delivered *100 |
|
Replied Rate |
Replied / Delivered *100 |
|
Opted-Out Rate |
Opted-Out / Delivered *100 |
Summaries & Details
On the right side panel, you will first see the text of the message that you sent. Below this are details and summaries about the message Sender, Recipients, & Credits.
| Section | Contents |
|
Message Details |
Sent By {User Name} Sent on {Sent Date and Time} |
|
Recipient Lists |
All Marketing Lists and Segments selected for this SMS Message |
|
Recipient Summary |
A line-by-line breakdown of the calculation of Total Recipients |
|
Credit Summary |
A breakdown of Messages Sent and Credits per message, which determines the total Credits charged. Note that Credits per message is a multiplier. |
Recipient Lists
|
Counts |
Per-list count of contacts in selected lists |
Recipient Summary
|
Selected Recipients |
Sum of contacts from selected lists |
|
Recipients w/o phone |
Count of contacts who don’t have a phone number in the selected lists |
|
Recipients not opted in |
Count of contacts who have not opted in to receive SMS |
|
Duplicates |
Count of duplicate mobile phone numbers in selected lists |
|
Total Recipients |
Count of recipients included in the message send Equals the “Sent” metric |
Credit Summary
|
Messages sent |
Count of SMS messages that were sent |
|
Credits per message |
Count of credits used per message. 1 credit = 1 message 1 message = Up to 160 characters |
|
Credits charged |
Total cost of the message in SMS credits |