The Landing Page Composer is Act-On’s drag-and-drop tool for building standalone pages to promote events, offer gated content, or generate leads. You can create and publish fully branded pages without writing code or involving developers.
This article provides a high-level overview of the Landing Page Composer and how it is organized. If you’re looking for step-by-step instructions or a guided example, see the links in the What to do next section below.
Why use the Landing Page Composer
The Landing Page Composer is ideal when you need a focused page that is separate from your main website. Common use cases include:
- Webinar and event registration pages
- Downloadable content such as whitepapers or guides
- Promotional or time-sensitive campaigns
- Standalone confirmation or thank-you pages
Key components of the composer
The Landing Page Composer is organized into a few core areas that work together to help you build and manage pages.
- Rows: Control the layout of the page. Rows define horizontal sections and can be configured with one or more columns.
- Content panel: Contains the blocks you use to build the page, such as text, images, buttons, and forms.
- Global styles: Apply consistent fonts, colors, spacing, and width settings across the entire page.
What you can build
Each Landing Page you create is hosted by Act-On and has its own unique URL. You can link to Landing Pages from emails, ads, or social posts, and Act-On automatically tracks visits and form submissions.
Landing Pages can be published, unpublished, updated, and reused as templates, making them a flexible option for ongoing campaigns.
What to do next
Choose the next article based on what you want to accomplish:
- Ready to create a page? Start with Start Creating a Landing Page to learn where pages live and how to create a draft.
- Want to see a complete example? Follow the Landing Page Composer Walkthrough for a guided, start-to-finish build.
- Looking for detailed controls? Use the Landing Page Composer User Guide as a reference for layout, content blocks, and settings.