Beacon Tracking Mode Details

  • Updated
The Website Tracking Beacon collects website visit data which powers Act-On's Website Prospector report, behavior segmentation and personalization, website visit events on the Contact and Account Reports, and more. You can set the Beacon to one of two different cookie modes based on your desired experience and level of privacy for users..

User Experience

When using the Standard cookie mode, customers and prospects who visit your Act-On landing pages, forms, or any web pages containing the Act-On Beacon Tracker have the Act-On cookie placed on their browser.

For this reason we highly recommend implementing a cookie opt-in message to manage the placement of the Act-On and other cookies. This guide provides a simple way to customize your opt-in message and allow users to manage their opt-in status on your website.

For customers whose organizational policies place restrictions on the tracking of website visitors, or who are subject to the European Union ePrivacy Directive, GDPR, or CCPA related to tracking cookies, you must implement an opt-in flow before adding the beacon to your web properties.

Tracking Modes

You can set the tracking modes while setting up the Beacon, or at any time afterwards.

Standard Mode

This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. Your prospects browsing experience will not be affected.

Which features and reports are available with this option?

  • Message responses tracked in individual message reports, Contact and Account Reports
  • Anonymous landing page and form views
  • Anonymous website prospect traffic, if you choose to place the Act-On Beacon Tracker on your website

Disabled Mode

This account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as “anonymous” in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.


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