Image and Media File Best Practices

  • Updated

Optimizing your image dimensions, file sizes, and organizational strategy will make your image and media assets more successful.

These tips are focused on images, but the same points apply to other file types.

Image Dimensions

The ideal dimensions for your images depend entirely on the size of your pages and emails. Sizing the image width to the exact width of your page or message will make sure it displays at full size without increasing load times or resource use more than necessary.


In the email composer Design tab, in the Stationery section, check the Message Width setting:

Image and Media File Best Practices 01.png

  • For an image to stretch fully across the email, your image should be 600 pixels wide 
  • For an image to fit into one column of a two-column section, it should be 50% of your message width

Landing Pages

On the Design tab of the editor, click Edit Page Properties:

Image and Media File Best Practices 02.png view the width setting:

Image and Media File Best Practices 03.png

This setting should determine the maximum width of your images, and you can scale them as needed from there.

  • The recommended image width for Landing Pages is 940 (min) - 1920 (max)

Social Media

See this page.

General Notes

Follow these guidelines to make your assets load faster, reduce the frequency of image load issues, keep images from stretching/distorting to fit in a space, and help your image library itself will load faster

  • Make sure images are 'optimized for web' – this is usually a setting/option in image editors like Photoshop
  • Do not use High-Resolution images for emails or landing pages (causes long load times)
  • The DPI for your images should be less than 72

Image File Size

Sizing images appropriately can make for a better user experience, but also better email deliverability for the following reasons:

  • Many corporate IT departments have strict limits on email content and total message size
  • Email providers can mark emails as spam purely based on size
  • Long email load times can detract from open and click rates, particularly on mobile devices

Tips for Success

  • Use an image compression tool – many free options are available, and loss of quality is minimal
  • Ensure that your email message stays below 100 kilobytes in total, including images
  • Keep individual images below 20 kilobytes

Naming and storage

Since email providers pay attention to image names, alt text, and other metadata when scanning emails, it's important to consider these factors while managing your files. In addition, organizing your files well can save you significant time and hassle in the long run.

Tips for Success

  • Use descriptive file names, including prefixes and suffixes
    (eg, "Fr1-First Image: Bastille Day is Coming-SgCEOs" for your first image in a France campaign targeting a segment of company CEOs)
  • Aim to organize your files so that a new employee on your team could understand the system on their own
  • Give your folders specific names to match their purpose
  • Avoid duplicate names where possible. While there are some methods by which computers can compensate for identical file names, none of them are without performance trade-offs

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