To track overall website traffic and campaign attribution from Act-On, connect Google Analytics or Coremetrics (IBM Digital Analytics).
When you enable a web analytics connector, links from Act-On emails will have UTM parameters added to them with information on the source, campaign, etc., that led the contact to your web page. Data is not passed between accounts with these connectors – instead, URL parameters are added to give you more insight into your external analytics account.
Connector Setup
Note: These steps set up campaign tracking only. Adding Google Analytics to a form is a separate process.
You must set up the connector to receive all the analytics from either Google Analytics or Coremetrics. To set up a web analytics connector:
- Navigate to Settings > Connectors.
- Click Web Analytics.
- Choose Google Analytics or Coremetrics.
- Click on the box to Enable Google Analytics/Coremetrics.
- Enter the domains tracked by these accounts.
- If you're tracking multiple domains, enter each domain separated by commas
- Only use basic domains (for example, enter "act-on.com" only)
- Make sure you don't enter https:// before the domain name
- Click Save.
Where to add Google Analytics UTM parameters in your email
Once you have set up the connectors, you can change your default UTM parameters in the email message composer for Google Analytics.
Note: You cannot change the default parameters for Coremetrics (See the FAQ section below for the default Coremetrics parameters).
- In the email composer, click the Address tab > Click on the + button next to "Google Analytics":
- Add your parameters.
Note: You can change the Google Analytics UTM_campaign value for each email message you send from the application. The subject line will remain as the default value if no changes are made; however, you may now simply add any value you would like within the UTM_campaign field on the Address step of the email composer for a given message. This value will then get populated as the UTM_campaign query string value for all links in the message.
- Click Save.
FAQ
What are the Coremetrics default parameters?
There is only one Coremetrics parameter: cm_mmc. This contains a string of variables that will be parsed by Coremetrics. These are:
- cm_vendor = “Act-On%20Software” (parameters will always have encoded characters, %20 is a space)
- cm_category = email
- cm_placement = Email Subject Line
- cm_item__0 = the name of the click-though link (by default, it is “Default”)