Create Custom Email Footers

  • Updated

Act-On includes a built-in Default Email Footer to help ensure every message meets basic legal and compliance requirements. Most marketers, however, will create a custom footer to align with their branding.

Quick Reference - Click to Expand
  • Create footer: Content → Email Footers → Add Footer
  • Required items: Opt-out link + company name + physical address
  • Text version: Use Generate Text Footer from HTML
  • Custom addresses: Add in Settings → Custom Account Settings
  • Make default: Hover → Make Default
Try it like this: Add brief brand text (e.g., “You’re receiving this email because you subscribed to our updates”) to help reduce confusion and unsubscribes.

Footer Contents

Email footers support compliance with regulations such as CAN-SPAM. Act-On will validate your email before sending, and the footer must include specific required elements.

Opt-Out Link Required Several opt-out link formats are available. See this article.
Company Name and Address Required

{{Account.COMPANY}}

{{Account.BIZ_ADDRESS}}
A link to your Subscription Management Form Recommended

This could be:

Using the Default Footer

The Default Footer cannot be edited.

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Create a Custom Email Footer

  1. Go to Content > Email Footers.
  2. Click Add Footer.
  3. Edit the Required Contents so the footer meets compliance requirements.

  4. Style the footer as desired.

    Notes:

    • The footer should work across multiple email styles.
    • Text must remain readable (avoid tiny text and low-contrast colors).
  5. Below the HTML version, click Generate Text Footer from HTML.
  6. If your chosen opt-out link wasn’t included automatically, add it to the text version.
  7. Click Save.

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Create a Custom Footer for Additional Company Addresses

  1. Go to Settings > Other Settings > Custom Account Settings > Company.
  2. Under Account Addresses, click + Add address.
  3. Add the address details (name, street, city, state, ZIP, country).
  4. Click Save.
  5. Go back to Content > Email Footers.
  6. Click Add Footer.
  7. Enter a Title.
  8. In the HTML version, include the minimum required contents:
    • Click Personalization.
    • Select Sender Field.
    • Choose your additional company address field.
    • Click Insert.
  9. In the Text Version, click Generate Text Footer from HTML.
  10. Click Save.

Choose a Default Footer for New Messages

Hover over your custom footer and click Make Default. This footer will be applied automatically to new messages.

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FAQs and Troubleshooting

If I edit my footer, does it update everywhere?

No. Updates apply only when you reinsert the footer into messages. Be sure to update your templates as well.

Can I customize the Opt-Out page?

Yes. Go to Content > Email Footers > Custom Opt-Out Confirmation Page, hover, and click Define. See this guide for more information.

Can I use a two-click Opt-Out?

Yes, this feature converts one-click unsubscribe links into a confirmation step.

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You may contact Support to enable this feature.

Why won't my email footer pass validation?

See How to Validate an Email Message for Sending for a list of common issues and how to resolve them.

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